Southeast Ceramic City< /p>
If ：General Ceramics, Italian Ceramic Tiles
▲Dajun Ceramics Changzhou Exhibition Hall is 800㎡, upgraded in 2018 End of year
General Changzhou dealer Lin Zhiyong, what is unanimously recognized by manufacturers and local peers is that its engineering channels are well done. Although he is using the engineering channel, he wants to do a good job in the retail channel, build good brand awareness in the local market, and have the differentiated advantage of his own brand in local stores, so he was "the first to open a warehouse ten years ago. Transformed into an exhibition hall" ceramic tile experienceDistributors. He said: "In mid-to-high-end stores, as soon as consumers enter, they are like flying into a bird, and all machine guns are aimed at it. However, my retail sales are actually no worse than those in mid-to-high-end stores. I don't understand. In the ceramic tile market, consumers who can afford to spend may choose to go to mid-to-high-end stores, but consumers who know the ceramic tile market will be attracted by my new showroom as long as they go to our store.”
▲Ite Ceramic Tile Changzhou Exhibition Hall is 840㎡, and the upgrade will be at the end of 2018
Chen Peiling, Changzhou dealer of Italian ceramic tilesI have been engaged in the ceramic tile industry in Changzhou for 20 years. Relying on years of personal connections, I don’t have to go out for a month to have several single-villa-type old customers come to my door to buy bricks. Its 6-meter-high exhibition hall has two floors. One person said, "No matter how hard it is to do business, go home and retire." But the other person said, "I'm going to renovate the second floor again. The investment is not big. I'll find some carpenters to do it better." , the labor cost is just over 10,000..."
Wandu International Home Ceramics City
For example:Big-horned deer super wear-resistant marble tiles, Huiya ceramic tiles, Yujia ceramic tiles, Xinzhongyuan ceramics
▲ Big horn deer super wear-resistant marble tile Changzhou exhibition hall 400㎡, The exhibition hall will be upgraded in June 2019
Big horn deer super wear-resistant marble tile Changzhou dealer Shu DingluThe first thing that is recognized is the brand's products, and then the person at the helm, Nan Shunzhi, chairman of Dajiulu Super Wear-resistant Marble Ceramic Tiles - "is more focused on product research and development. Perseverance, they personally went abroad to select marble and returned to China to do product research and development." Therefore, they were obliged to follow the upgrading of the brand headquarters and moved to the second floor of Mandu International Home Furnishing City, which is in a better location. "As long as customers are willing to come. , they will definitely place an order after seeing our showroom.”
▲Huiya Tile Changzhou Exhibition Hall 1200㎡, exhibition hall upgrade time For the end of 2018
Huiya Tiles Changzhou dealer Mao Xiaohong< /strong>It means that the exhibition hall must be upgraded every 2 to 3 years. From a visual point of view, it will indeed give people a refreshing feeling. The factory's products are constantly updated and we are constantly updated. In the 1980s, as long as the bricks were cheap, it was enough, but now the competition is becoming more and more fierce, consumers have more choices, and they also want to pursue different product colors and varieties, so our investment must be generous and in line with the current aesthetic level. .
▲Yujia Tile Changzhou Exhibition Hall is 400 square meters, and the exhibition hall will be upgraded in 2018 October
Luo Xueqing, Changzhou dealer of Yujia Tile said that nowadays manufacturers are afraid to define themselves as a certain style, but he does not think that, similar to Bullfrog Hot Pot Restaurant, it does not necessarily only have bullfrogs to eat, but also other chicken, fish, etc., it can also have a complete range of styles. "So when I decorated the store in accordance with the Huizhou culture of the headquarters, 'Old Wang' (Wang Hongwei, chairman of Yujia Ceramics) was very surprised and asked me how dare I build an exhibition hall in such an obvious Chinese style? I said that since I chose to be Yujia, I just agree with the direction of the brand. Sure enough, after the decoration here, I just wanted to be a channel, but I didn’t expect that customers would come to me often.”
▲Xin Zhongyuan Ceramics Changzhou (Wandu) Exhibition Hall 10000㎡ , the exhibition hall will be upgraded in early 2019
Changzhou Xinzhongyuan Ceramics, which has strong momentum, not only has a large team and a well-established production process, but also has an advanced exhibition hall and has a clear advantage - —Going in the direction of realizing one-stop overall home furnishing purchase, but still with a design tone, even the wall tiles in a tea room space are also the products of the "Steven Leung Series". According toXin Zhongyuan Ceramics Changzhou dealer Zheng Youhuadisclosed: 2018The year-on-year increase is 20% compared with 2017, and the target for 2019 is to increase by 15% compared with the past.
Red Star Macalline (Feilong Road Store)< /strong>
If ：Asia Tiles< /strong>
▲Asia Ceramics Changzhou Exhibition Hall is 400 square meters, and the exhibition hall will be upgraded in 2019 March
A large advertising brick with the image of "Louis Koo" stands at the entrance of Asia Tile. The brand has a strong Hong Kong flavor - fashion.Xu Yuxiang, Changzhou dealer of Asia Tile, revealed :This exhibition hall is also equipped with 1.2 million, and the decoration workers are all professional teams hired from Shanghai, specifically for each red star Merchants in Macalline stores have at least 13 projects on hand every year. Although the renovation costs are high, they are professional and detailed, and they understand the reporting process, so we are also willing. Natural customer flow accounts for 30% of our sales.
Wujin Building Materials Decoration City
If ：European and American Ceramics< /strong>
▲European and American Ceramics Changzhou Exhibition Hall is 500㎡, and the exhibition hall will be upgraded at the end of 2018
The two natural villages south of Changzhou Southeast Ceramics City were originally huge building materials warehouses, but this year the government has made it clear that they need to be demolished, so European and American Ceramics It turns out that the warehouse there with an area of 4,000 to 5,000 square meters is also facing the problem of relocation. "There are many house demolitions, and the rent is rising fast... A salesperson who has been with me for 9 years resigned in June this year and went to help on his own. Others have gone to the community to do business, because store business is difficult to do this year, and the original monthly salary of 3,000 yuan is not enough, so it is understandable." Through Changzhou dealer of European and American ceramics Zhou Aifen's words, although it is not easy, she still persists Renovate the store, just like Lin Zhiyong’s idea: to build a high-quality store where consumers in the building materials market are willing to come to choose products.
Once upon a time, I heard a joke: Being a ceramic tile dealer is actually quite silly. You prepare your own goods, install them in the store, and sell them yourself. You have to find your own way to sell the goods, and all parties complain about their own suffering when their performance is not up to par... But the above ceramic tile dealers who not only persist but also want to hold on to the "ring" through continued investment, in the author's opinion, they are not stupid at all. They are all a group of diligent and down-to-earth people in the ceramic industry. Like Nezha, they are persevering and waiting for the return of the ceramic industry in spring.
Like this "Nezha spirit" and watch for the spirit of never giving up!
▲From July 30 to August 8, the terminal market research [Suzhou Station] is in progress< /p>
As of August 1, the research team has visited Suzhou (Guangdong) Ceramics Storage Center, Yuanfa Golden House Home Plaza, Red Star Beauty Kailong (Yangqing Road store), Haodejia, Haoyijia and other building materials stores, and conducted one-on-one interviews with Gold Medal Asia, Dajunjun, Itetao, Xiejin, Jiajun, Italy Nobao, Oufolai, Suzhou dealers for ceramic tile brands such as Jinyitao, Ouwenlai, Yihao Marble Tiles, Shunhui, Laideli, and Guanzhu; followed by Dongpeng, Dongpeng ART+, Nobel, and Qijia.com (Internet Complete Decoration) ), Golden Mantis and other representatives. In addition, we will also provide real-time information on the major stores every dayLive broadcast, subscribeHuya’s room number is19225358, welcome to follow!
Review of past highlights
1. What are the characteristics of the Wuxi market? Check out the unfinished ceramic tile brands | Terminal research (Wuxi station) 1
2. This place is very Strange, the stores are concentrated but the supply exceeds the demand? ｜Terminal Research (Wuxi Station) 2
3. If you want to sell good bricks in a city worth hundreds of billions, do you have these three points of awareness? ｜Terminal Research (Wuxi Station) 3
4. The area of ceramic tile exhibition halls has been greatly reduced, reflecting 5 trends | Terminal Survey (Wuxi Station) 4
5. Finally here! The first season of "Terminal Intelligence Bureau" has started!
6. Changzhou will deliver nearly 30,000 rough houses in 2019, how to grab them? | Terminal Research (Changzhou Station) 1< /a>
