Wen/Si Tao
"Top Ten Brands of Building and Sanitary Ceramics in 2020" (hereinafter referred to as the "Top Ten") It has been two weeks since the online voting began for the selection event, and the competition has become increasingly fierce. , major brands are chasing each other and are unwilling to lag behind. Below, Zhongtao Jun reports on the current ranking status (as of 12:00 a.m. on May 28):
"Top Ten Ceramic Brands":Dajiulu super wear-resistant marble tiles, Nengqiang Ceramics, Eagle Ceramics, Qianghui Ceramics, Lion Ceramics, Huiya Ceramic Tiles, Gold Medal Asia Ceramic Tiles, Jinyi Ceramic Tiles, Jinduo Ceramic Tiles, Shunhui Ceramic Tiles.
"Top Ten Ceramic Tile Brands":Dajiang Ceramics, Dajiulu Super Wear-Resistant Marble Tiles, Huiya Ceramic Tiles, Qiangpai Ceramics, Gold medal Asian tiles, Jinyi ceramic tiles, Imero ceramics, Asia ceramic tiles, Li home ceramic tiles, Shuangqing ceramic tiles.
"Ceramic first-line brands": Qiangpai Ceramics, Dajiulu super wear-resistant marble tiles, General Ceramics, Yiwante Ceramics, Europe Fulai Ceramics, New Roman Ceramics, Nengqiang Ceramics, Li Home Ceramics, Laideli Ceramics, Guanxingwang Ceramics.
"Top Ten Bathroom Brands":Hengtong Bathroom, Langjing Bathroom, Huihuang Kitchen and Bathroom, Hengjie Bathroom, Jiumu Kitchen and Bathroom, Siwei Bathroom , Huida Sanitary Ware, Kohler Sanitary Ware, Dongpeng Sanitary Ware, Wrigley Sanitary Ware.
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Last week, Tao Jun wrote in "What kind of brand is a powerful brand?" Zoom in! "The article explains that strong production and R&D strength is the hard power of the "Top Ten" brands. Hard power corresponds to soft power. So today, Zhongtaojun will continue to deeply explore the brand cultural connotation of the shortlisted brands, so that dealers and consumers can better understand the soft power of these brands.
Asia Tiles
Current number of votes on the list: "Top Ten Brands of Tile" 1478
Asia Ceramics was born in Yingge Town, the hometown of Taiwanese ceramics, in 1973. When it was founded, it creatively launched three-dimensional artistic ceramic tiles in the history of Asian architectural ceramics. After entering the mainland in 1993, the brand value has continued to rise; in 2016, Asia Tile signed a contract with Louis Koo, and the brand image was strongly upgraded, achieving a wonderful collision of professional acting skills and dedicated products, and determined to Serve the consumer public at a higher level.
For 47 years, Asia Ceramics has been taking health and quality as its mission and constantly creating products that the market needs most. In 2015, Asia Ceramics discovered that light pollution is harmful to children's vision development, and developed a 55° soft light product series; in 2017, Asia Ceramics put into production the first marble ceramic large slab production line, achieving independent research and development Independent production allows consumers to enjoy the supernatural quality of large-sized, continuous-grained rare stones at the lowest cost; in 2018, forTo address the pain points of decoration pollution, Asia Ceramics has developed ECO ecological health bricks that can continuously release negative oxygen ions, activate immunity, and help families solve formaldehyde pollution at home from the source...
Focusing on professionalism as its original intention and researching scientific human settlements, Asia Ceramics uses practical actions to achieve a more secure and healthy quality life for consumers, It has been widely praised both inside and outside the industry. On the occasion of China's fourth brand day in 2020, HOME+ Home Decoration Industry and China Hadoop Big Data Special Committee released the "2020 China Brand Day Home New Domestic Product Index Research Report". Among them, Asia Ceramic Tiles, Gree air conditioners, FOTILE kitchen appliances, Xiaomi mobile phones and other new domestic mainstream home furnishing brands are on the recommended list, becomingNew domestic ceramic tiles for home furnishings in 2020 China Brand Day The industry's leading brand once again reaches new heights with professionalism.
Lion Tile
Current number of votes on the list: "Top Ten Ceramic Brands" 9094
Lion Ceramics was founded in 2002, with the development strategy of "Being a man, having both ability and political integrity, making bricks, improving both internal and external". In 2019, Lion Ceramics independently developed and produced the Lion Omega 3 all-ceramic marble tile series, which adopts new high-density technology to comprehensively interpret "more wear-resistant, lower absorbency, more delicate, super hard, super flat, and more non-slip" "Six core product functions, combined withLion Ceramics' new brand positioning of "newer colors, more beautiful homes" truly achieves high appearance and high quality "both inside and outside".
For 18 years, Lion Ceramics has consistently taken "continuous innovation to create a green art space" as its brand mission, and led the way with "technological, green and artistic ceramic tiles" The brand vision is constantly leading the development and upgrading of the industry, and has established a benchmark image of "mid-to-high-end ceramic tiles" in the industry.
Wells Ceramics
Current number of votes on the list: "Top Ten Ceramic Brands" 2832
Wells Ceramics takes leading technology, quality-oriented and service-oriented business purposes as its business philosophy, and takes "Royal Collection, Century Ceramics" as its brand concept. It integrates Italian fashion design with Foshan's millennium ceramic art to create a series of classic high-quality products. , now exported to more than 50 countries and regions in Europe, America, the Middle East, and West Asia. Founded in 2000, with a 21-year brand development history, Wells Ceramics has been continuously promoting the upgrading of its own brand value, while also gaining more and more recognition and affirmation from the industry and outside.
▲Wells V-LIFE impression
Today, Wells Ceramics based on the international, youthful and fashionable brand positioning, has laid out original stone, marble tiles, antique, Nine major categories, including polished and glazed tiles, open up the national trend era with a brand-new attitude. At a time when consumers are getting younger and channels are more diversified, Wells Ceramics, as a modern trendy ceramic tile brand, achieves youth through product upgrades, marketing innovations, and terminal upgrades Cultural reshaping has become the darling of a new generation of young people.
Huiya Tiles
Current number of votes on the list: "Top Ten Brands of Tile" 4999
Understanding Huiya tiles should start with the brand slogan "High quality, good tiles". "Winning reputation with quality" has been Huiya Tile's pursuit and persistence for 22 years. It inherits the spirit of ingenuity, adheres to the commitment to quality, and constantly polishes quality across innovations , has obtained a number of national invention patents, utility model patents, and appearance patent certifications, and has implemented 7 high-quality standards to let consumers see Huiya tiles’ pursuit of quality and present a higher-quality life.
Huiya tiles are based on the consumer market with high quality, while also ensuring product quality with high standards. In this year's "Product and Service Quality Integrity Commitment" themed event held by the China Association for Quality Inspection on March 15, Huiya Tiles won the "National Quality Inspection Stable and Qualified" award for its superior and stable product quality over the years. Product" and "National Product and Service Quality Integrity Demonstration Enterprise" two major awards. This honorary crowning reflects the recognition and awards of Huiya Tiles products and services from all walks of life.
Jinduo ceramic tiles
Current number of votes on the list: "Designer recommended brand" 3780
Choose Jinduo and give your home a commitment to quality. Since its establishment in 1993, Jinduo Ceramics has adhered to the concept of "Quality is gold, technology is rudder", and has crafted high-grade, High-quality, high-protection, and high-value ceramic tile products are committed to helping more consumers create a beautiful home where "what you see is what you get".
2020The first stop of Jinduo Tile's "Tile Design China Tour" landed in Jiujiang
In recent years, in order to promote the rejuvenation of the 27-year-old brand, Jinduo Ceramics has launched a large-scale series of themed designer activities "Tile Design China Tour" to continuously integrate the genes of life aesthetics. Embed brand culture. At the same time, in order to meet the space needs and experience of more young consumers, Jinduo Ceramicscontinues to innovate product design concepts and styles, and constantly integrates the genes of design aesthetics into ceramic tiles Products. As the first batch of established ceramic tile brands in Foshan, Jinduo Ceramics keeps pace with the times, accelerates the pace of integrating with the times, and fully demonstrates the high-end and original industry image of Chinese ceramics to the world.
Jinyi ceramic tiles
Current number of votes on the list: "Top Ten Brands of Tile" 2323
Throughout the seventeen-year development history of Jinyitao, we can find that Jinyitao has attached great importance to brand connotation from the beginning.
In 2005, Jinyitao Marketing Center settled in Shiwan, Foshan City, named Jinyitao Thought Center; in 2008, China Jiantao Golf Club - Jinyitao Golf Club (KGC) was established. Jinyitao joined hands with golf to inject more cultural connotation into the distinguished brand; in 2009, Jinyitao restructured the brand and proposed "distinguished, technological The new brand connotation of ", innovation, humanity" determines the "Jinyitao·Thoughtful Tiles"Brand slogan; in 2016, the Jinyitao Super Texture 2017 New Trend Conference was held grandly; in 2017, the Jinyitao brand was upgraded again, integrating "texture" into the brand connotation, "Jinyitao texture tiles" and the new VI system and advertising slogan were officially launched; in 2019, Jinyitao also upgraded its brand slogan based on the trend of consumption upgrading, from " "Creating life with texture" is moving towards"Higher quality with texture", deepening the core of the brand; in 2020, Jin YitaoUpgrade the high-end brand positioning and spread the brand image to consumers with "high-end textured ceramic tiles".
Jinyitao's deepening of brand connotation began from the very beginning. This also stems from Jinyitao's continuous pursuit of product quality. The improvement of product quality also promotes the deepening process of Jinyitao's brand connotation. “What Jinyitao sells is not ceramic tiles or functions, but a culture.”Through this line of thinking, Jinyitao sells ceramic tiles in In the process of development, we insist on product differentiation, design differentiation, value differentiation, marketing differentiation, etc., and form unique core competitiveness with clear positioning, high-quality products and unique marketing methods. Today, Jinyitao has become the leading brand of modern antique bricks in the industry.
Owen Lai | Plain ceramic tiles
Current number of votes on the list: &ldquo"Top Ten Brands of Modern Bricks" 3676
Taking a detailed look at the development history of China's architectural ceramics in the past thirty years, Owen Lai | Plain Ceramics is the only company focused on "plain ceramic tiles" brand. Owen Lai｜Solid Color Ceramics was established in 1999. released modern brick category standards in the industry and created a high-value new category of ceramic tiles - plain modern bricks. For many years We are committed to providing consumers with simple, fashionable and high-grade "plain ceramic tiles".
In recent years, Ouwen Lai｜Plain Ceramic Tile has insight into the trend of domestic modern home furnishings tending to the international trend line, proposed the concept of "plain color aesthetics", combined with modern manufacturing technology to further launch high-quality products suitable for the Chinese market. In 2015, Owen Lai | Plain Ceramic Tiles held the first "Modern Plain Color Aesthetics Designer Salon", setting off the plain modern trend in the industry; in 2017, Owen Lai | Plain Ceramic Ceramics' symbol product "Owen Lai Gray" series was launched, with unique high-end Gray, the ultimate plain beauty, has set off a gray tone boom in the industry; in 2018, it launched "Owenle Gray Impression" and was invited to attend the Bologna Ceramics Exhibition in Italy as one of the 8 Chinese brands; in 2019, it proposed "satisfying the hidden needs of users" "Demand", the iterative new "Quantum Gray" series once again set off a craze; in 2020, the "Advanced Gray" IP will be strengthened and enhanced, and the "Advanced Gray 4.0" series will be launched...
Professor Wang Haizhong from the School of Management of Sun Yat-sen University defines in the book "Brand Management" that "Brand Culture (Brand Culture) is a shared relationship among the owners, buyers, users or admirers of a certain brand. The synthesis of unique beliefs, values, rituals, norms and traditions associated with a brand”. Brand culture with profound and rich cultural connotations can make consumersThe consumers highly identify with the brand spiritually, create brand belief at the same time, and ultimately form strong brand loyalty.
In the era of consumption upgrading, branding is imperative, especially for low-profile brands like ceramic tiles. Condensing brand culture in management, deepening brand connotation in product innovation, and forming consumer recognition in publicity and promotion... It is not easy to tell a good brand story.
In fact, when digging into the brand culture of the "Top Ten" list, Zhongtaojun found that many brands are deepening the connotation of brand culture regardless of cost. For example, the "Tile Design China Tour" event held by Jinduo Ceramics for three consecutive years has brought together In 2019, Asia Tile spent a lot of money to renovate the 3,400 square meters global marketing center and so on. Whether it is continuous event marketing or persistent product innovation, these brands have achieved consistent product quality commitments to consumers and have been highly recognized by the terminal market.
Among the brands listed above by Zhong Taojun, which brand’s cultural concepts are you attracted to? If there are any treasure brands that Zhongtaojun has not yet discovered, please feel free to add them in the comment area~
