On June 30, 2020, the Mona Lisa Slate Couture Strategy Conference with the theme of "The Era of Couture, Opening Up the World of Rock" was held in Xiqiao, Foshan. This is the market layout made by Mona Lisa Group and its wholly-owned subsidiary Guangdong Green House Construction Technology Engineering Co., Ltd. (Green House Construction Technology for short) at a time when high-end home customization is in the ascendant and slate products have entered a white-hot stage.
The press conference was guided by the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce and co-organized by Mona Lisa Group, Green House Construction Company and China Haute Couture Club. Guangdong TV Real Estate Channel, Foshan News Network, and Tubatu provided special support. Guangdong Federal Furniture Group, Wangeli Stainless Steel Home Furnishing, Woge Home Furnishing, OOD Whole House Customization, Hesheng Yaju, Tucson Wood Industry, Wrigley, Fadio Stainless Steel Home Furnishing, Berlin Saga, Naku Home Furnishing, Richang Haute Couture, Yi Baili, Baiyijia and many other brands were invited to attend to witness the launch of the Mona Lisa slate haute couture strategy.
Zhang Chuanxi, Executive Chairman of the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce
Deng Qitang, Director and Vice President of Mona Lisa Group
At the meeting, Zhang Chuanxi, Executive Chairman of the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce, Deng Qitang, Director and Vice President of Mona Lisa Group, and other leading guests gave wonderful speeches and speeches.
Mona Lisa Vice President Liu Yijun
Mona Lisa Vice President Liu Yijun started from the perspective that "high-end products require good materials" and made "Creating High-end Quality"The theme report of "Stone Slab" provides an in-depth interpretation of Mona Lisa's 2020 rock slab product development plan.
Baidu releases Baidu big data report
At the same time, Baidu released "Decrypting the Demand Trends of the High-end Customization Industry - China Slate High-end Customization Internet User Behavior Report" (referred to as Baidu Big Data Report), which focused on analyzing the development trend of high-end customization and the role of slate in high-end customization. market development advantages.
Stone plate high-definition application trend forum
This conference also held a forum on the application trends of high-definition rock slabs. The forum was hosted by NetEase Home South China Editor-in-Chief Wang Furong, Mona Lisa Group Director Zhang Qikang, International Famous Furniture (Dongguan) Exhibition General Manager Fang Runzhong, Guangdong Federal Furniture Group Director and Executive Vice President Li Hongyao, and Wangeli Stainless Steel Home President Ma Wenrui , Chen Haoran, President and Design Officer of OOD Whole House Customization, Wu Qingyang, General Manager of Guangzhou Yigouyi Furniture Design Co., Ltd., and Tan Jianhua, General Manager of Guangzhou Shigongfu Network Technology Development Co., Ltd., focused on the product performance and aesthetics of slate slabs. Effects, scene use, design techniques, supporting services and other issues, put forward unique perspectives, and conduct exchanges and discussions.
The successful holding of this press conference not only reflects the determination and strength of Mona Lisa Slabs to enter the high-end field, but also reflects the success of Mona Lisa-Green House Construction in the slate market strategy. A development path for, taking advantage of, and gathering momentum to become stronger.
Event site
Follow the trend: Enter the field of customized home furnishings with slates
Baidu big data report shows that although the popularity of home customization began in 2011, it is less than a fraction of the architectural ceramics industry that year. In 2016, the popularity of home customization has only just reachedHalf of the building ceramics industry; by 2018, it began to overtake; in 2019, its popularity was nearly twice that of the building ceramics industry.
In the past few years, when the home customization industry and the construction and ceramics industry have "different offensive and defensive trends", what is Mona Lisa going through?
On July 7, 2018, "Big Slate, Big Home, Big Future - Mona Lisa Super Stone Slate Big Home Strategy" was officially launched, causing a strong sensation inside and outside the industry, with both concern and doubts. However, in less than three months, major domestic ceramic companies have entered the market and launched their own brands of slate products.
For Mona Lisa, this is just an explosion of potential energy after two years of accumulation and precipitation. Going back to 2016, when Mona Lisa launched ceramic sheets with a specification of 2400×1200×5.5 (mm), it was prepared for danger and proposed the development direction of rock slabs.
In 2019, taking advantage of the Mona Lisa 3600×1600×15.5 (mm) ultra-large specification rock slab to be unveiled at the Guangzhou Construction Expo and officially released in the Great Hall of the People, the first full-case design center in the construction and ceramics industry— —Mona Lisa Slate Design Center was completed and officially opened in Shuitou, Fujian Province. One of its goals is high-end interior decoration of large flat floors and villas.
Zhang Chuanxi concluded in his speech that Mona Lisa, as the leader of Chinese rock slabs, has invested heavily in the field of rock slabs, which has driven the upgrading and transformation of the entire industry. In the future These materials will enter the homes of high-end consumers.
In this regard, as a strategic cooperative media, "China News Weekly" directly pointed out that Mona Lisa has a "keen industry sense."
Taking advantage of the trend: Seizing the spotlight and developing high-end home furnishings
As the leading brand of domestic rock slabs, Mona Lisa has won a lot of reputation in the market. However, Deng Qitang described the current market situation in his speech: "The popularity of rock slabs has increased sharply this year and has quickly entered a stage of fierce competition."
Baidu big data report directly confirms Deng Qitang’s statement. Data shows that from January to May this year, the market attention of rock slabs increased by 292.5% year-on-year. On the Internet, the attention of "Mona Lisa Slate" has increased by 112%. Although it has the highest growth rate among all domestic slate brands, other brands are also growing rapidly.
With the fierce competition in the market, where is the way for Mona Lisa slate to break through? At this time, a so-called"Haute Couture" strategic conference, is it blindly following the trend?
"China News Weekly" stated that people who have experienced staying at home to fight against the epidemic have given a deeper emotion to "home", aroused the cherishment of family and family in their hearts, paid more attention to the quality of life, and improved and upgraded their living environment. With more consideration.
In a previous interview with the media, Zhang Chuanxi proposed that "high customization is the new blue ocean discovered by whole-house customization companies." At this press conference, he added: "We have now entered two outlets, one is rock "Banda Home Furnishing has become a trend, and secondly, the haute couture industry has also entered a trend." This shows that Mona Lisa has once again grasped the trend of the industry in terms of marketing.
Data show that from January to March this year, the demand for "high-end customization" dropped sharply, with a negative growth rate. By April, demand heated up rapidly, with growth rates in April and May reaching 21.5% and 25.7% respectively. %.
Therefore, after two months of preparation, Mona Lisa-Green House Construction held a slate high-definition strategic conference at the right time. Before this press conference riding on the momentum, Mona Lisa slate has made many innovations in application fields, from the earliest kitchen countertops, to customized homes, finished furniture, and to slate high-end kitchen systems. , high-end furniture, extended to customized bathrooms, customized wall panels, customized bay windows, and even interior decoration of high-end buildings, and has been successfully implemented, forming many successful cases. It can be said that everything is prepared before setting out in the high-definition field.
So, after entering the high-end field, how can Mona Lisa slate continue to maintain its leading edge?
Liu Yijun pointed out in his keynote report that the existing characteristics of Mona Lisa slate have an advantage in seizing the high-end fashion trend. In the future, we must also address the needs of high-end consumers for environment, health, and more personalized customization. In conjunction with the completion of the Mona Lisa Research Institute, we will continue to innovate and iterate products. We plan to launch a series of far-infrared products and simultaneously launch Products of various sizes and thicknesses such as 1500×1500(mm), 860×1400(mm), 700×1300(mm), 800×2000(mm), combined with higher-end patterns and textures, open up the Mona Lisa slate New haute couture application.
Group photo of leaders and guests
Gathering momentum to become stronger: cross-border cooperation to make the haute couture market bigger and stronger
Since the advent of Mona Lisa slate, it has been a new species of customization and has entered the field of large home furnishings across borders. With its excellent quality and aesthetic effects, it has successively cooperated with well-known home customization brands such as Oppein and Gold Medal, as well as many finished furniture Enterprises reach strategic cooperation.
What is most impressive to industry insiders is that in November 2019, Mona Lisa-Green House Construction and Huahui Stone Co., Ltd. signed a strategic cooperation agreement. This move to break the barriers between "ceramics" and "stone" allows industry insiders to see that cross-border cooperation between two or more competing industries is by no means impossible.
In this regard, Meng Zhengqiang, general manager of Green House Construction Technology, expressed his opinion: "We are not competing for cakes with other companies, but actively looking for partners, discovering cooperation opportunities, bringing together our respective advantages, forming complementarities, and working together to The market is getting bigger and stronger. This is especially true when opening up the high-definition market.”
With the concept of "gathering momentum to become stronger", at this press conference, Mona Lisa-Green House Construction continued to continue the idea of cross-border cooperation, and cooperated with Guangdong Federal Furniture Group, Wangeli Stainless Steel Home Furnishing, Hopson Yaju, OOD whole house customization and other brand companies signed strategic cooperation agreements.
In Deng Qitang’s view, in addition to working with partners to develop and create business opportunities, it is also about “creating a higher-quality home living space for consumers and contributing to a better life.”
