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To build high-end residences in the core area of ​​the CBD, Minmetals Real Estate and China Merchants Shekou both chose Weige

Release time:2024-11-11click:0

Weige once again won a major project:
ByWorld-class real estate companyMinmetals Real Estate
And China Merchants Shekou, the operation service provider with themost development experience
Jointly created Minmetals Investment Promotion·Lushan Mansion

1

CBD Core Area Habitat Template

Minmetals Investment Lushan Mansion is a residential complex that Minmetals Real Estate acquired in Huangpu District in 2019 and jointly developed it after establishing a joint venture with China Merchants Shekou in April 2019. It will be completed in June 2020. Officially opened on May 25th.

Lushan Mansion covers an area of ​​20,000 square meters, with a construction area of ​​52,400 square meters. It consists of three high-rise residential buildings with a total of 446 households, a floor area ratio of 3.8, and a greening rate of 30%. The project is backed by a 20,000-square-meter bird nature reserve. The overall layout of the building is built against the mountain, coexisting harmoniously with the surrounding environment and providing residents with more outdoor activity venues and outdoor garden landscapes. In addition to providing customers with the convenience of utilizing surrounding commercial resources, it also provides a good living environment.

Lushan Mansion is located at the junction of Tianhe and Huangpu, and can enjoy the living facilities of Dongpudong, Yuzhu and Dashadi. It is adjacent to Huangpu Avenue, Zhongshan Avenue, Guangyuan Expressway and other main roads, and is directly connected to Tianhe, Financial City and Lao Huangpu. Lushan Mansion emphasizes the principle of "people-oriented", creates a rich internal public activity space on a human scale, enhances residents' community concept and sense of identity with the living space, takes into account the natural environment and high-end luxury, and creates "prosperity when you go out, tranquility when you enter" It is a residential community that organically combines natural landscape with urban environment. It can be said to be a model of human settlement in the core area of ​​the CBD.

2

World-class real estate company
Minmetals Real Estate

China Minmetals Corporation was formed through the strategic reorganization of two former Fortune 500 companies, China Minmetals and China Metallurgical Corporation. Headquartered in Beijing, it is an important state-owned enterprise with metal minerals as its core business and directly managed by the central government. Enterprises, state-owned capital investmentThe company is a pilot enterprise and one of the first 16 state-owned enterprises in the real estate industry. In 2020, it ranked 92nd in the Fortune Global 500. It owns 8 listed companies, one of which is Minmetals Real Estate.

Minmetals Real Estate is the abbreviation for the real estate and construction business cluster of China Minmetals. It is one of the six major business centers of Minmetals Group. After several years of rapid rise and development, it has gradually formed a development pattern with real estate development, construction installation and industrial real estate as its main businesses.

In the field of engineering construction, Minmetals Real Estate Company has a world-class construction enterprise. It has successively undertaken the planning, survey, design and construction projects of the main production facilities of some large and medium-sized domestic steel companies. It is the pioneer and main force of China's steel industry. Since entering the new century, it has relied on its strong technological advantages to enter the international market and has successively undertaken major global projects such as the Formosa Plastics Steel Base in Ha Tinh, Vietnam, the Kuantan United Steel Project in Malaysia, TATA Steel in India, and ArcelorMittal in Ukraine. Medium-sized greenfield steel design and construction projects have accumulated core technical advantages and design and construction capabilities throughout all links.

On June 27, 2019, in the "2019 China Real Estate Brand Value Ranking" jointly released by China Real Estate News, China Real Estate Network, and China Real Estate Think Tank, Minmetals Real Estate won the "2019 China Real Estate Brand Value Ranking" by virtue of its own brand influence. "Top 100 Enterprises" honor; ranked 114th in terms of comprehensive strength in the real estate industry in 2020. On August 26, 2020, Minmetals Real Estate won the honor of "China's Most Innovative Real Estate Enterprise in 2020".

Minmetals Real Estate related case display:

Minmetals·Chongwen Jincheng

Nanjing Yanshanju

Minmetals·Vanke City

3

China’s Capital Innovation Benchmark
China Merchants Shekou

As the flagship enterprise of the comprehensive urban development and operation sector of China Merchants Group, a century-old state-owned enterprise, China Merchants Shekou was founded in 1979. Shenzhen Shekou Area, which was constructed, developed and operated 41 years ago, is the birthplace of China’s reform and opening up and has made important historical contributions to China’s economic development. It has incubated and cultivated businesses such as China Merchants Bank, Ping An Insurance, and CIMC. A number of well-known enterprises represented by China Merchants Group and China Merchants Port. On December 30, 2015, China Merchants Shekou absorbed and merged with China Merchants Real Estate to achieve an unprecedented restructuring and listing, creating a model for state-owned enterprise reform and a benchmark for innovation in China's capital market. In the course of 41 years, China Merchants Shekou has raised funds as an enterprise to independently develop, construct, operate and manage a relatively independent urban area. It has accumulated rich experience in urban development and operation and formed a unique land development and operation model. . Based on the upgrading and transformation of the Shekou model park, we will build new characteristic industrial cities in many domestic cities; we will actively participate in the construction of characteristic parks in countries along the “Belt and Road”.

China Merchants Shekou is committed to becoming a "carrier of better life" and provides comprehensive solutions for urban development and industrial upgrading from three perspectives: upgrading urban functions, upgrading production methods, and upgrading lifestyles, and provides diversified supporting services. , products and services covering the entire customer life cycle. As of the end of June 2020, China Merchants Shekou's total assets were 667.9 billion yuan, and its business covers the world110 cities and regions, developed more than 500 high-quality projects, and served more than Quantity of tens of millions. At the 2019 9th China Listed Companies Reputation List Awards Ceremony, China Merchants Shekou won the honorary title of "The Most Socially Responsible Listed Company".

China Merchants Shekou Deepening DevelopmentThe development and operation of the park focus on spatial planning, industrial agglomeration, and ecosystem services to empower industrial innovation. From theme parks to characteristic industrial belts to ecological areas, China Merchants Shekou has given energy to prosperous industries and brought continuous vitality to the diversified development of the city's economy.

Related case display of China Merchants Shekou:

Yonghua Mansion

Yongjingwan

Zhenfu

4

The unanimous choice of the two major state-owned enterprises
Weige granite series

The Weige granite series has the characteristics of highly restoring the texture of natural stone, and also has excellent physical properties such as high compressive strength, low water absorption, and high temperature resistance. The brick body is thick and solid and rich in color.

In this case, Fuding black and gray linen series from the Weige granite series were used.

Fuding black                                                                                           

Fuding black products and gray hemp products from the Weige granite series are widely used in the Lushan Mansion demonstration area. The large-scale regular layout creates a regular and formal sense of ceremony in the demonstration area, which matches the surrounding greenery. Covered in vegetation, it has a garden-like feel. The granite series has good anti-slip effect and wear-resistant physical properties, and its appearance greatly restores the texture and appearance of the stone, making it more realistic and practical.

The road leading to the marketing center is designed with water reservoirs on both sides. Thanks to the excellent performance of Weige products, the water surface and the ground have reached a harmonious unity, and it seems like a "water tank" on the Andes Mountains. "Mirror of the Sky".

Weige granite series products contain high quartz content and very little iron. They are also excellent in texture, acid-resistant, corrosion-resistant and wear-resistant. They can be widely used in houses, roads and other scenes, and have good appearance design. The color tone of Fuding Black is solemn and elegant, with a sense of depth and mystery like the night, giving people imagination outside of space; while gray is natural and clear, gentler and richer than black, and has a certain history. A sense of heaviness. No matter which one, it is a favorite choice among designers.

Lushan Mansion, which is located in a prosperous area, still achieves the effect of "prosperity when you go out and tranquility when you enter" under the decoration of Weige products. It is this outstanding quality and appearance that has become Minmetals Real Estate and Investment Promotion Shekou's first choice for cooperation also made Minmetals Investment Lushan Mansion a perfect presentation.

5

Cutting edge expert in the field of thick bricks
Weige quartz brick

As an expert in the field of thick bricks, Weige was founded in 2007. It is a Sino-German joint venture ceramic brand with a global background. Weige has pioneered many industries and won many honors:
(1) In 2009, Weige created the world's first 2CM thick brick, forming its own patented technology and brand label;
(2) In 2015, Weige's "R&D of 2CM thick new full-body porcelain" project won the first prize of "National Building Materials Industry Technology Innovation Award";
(3) In 2018, Weigelaunched the 3CM thick brick product and became the top brand in the global thick brick field;
(4) It has twice won the "Best Landscape Material of the Year Award" award, which is a symbol of a professional brand.

As a benchmark enterprise for thick bricks, Weige has always been at the forefront of the industry in terms of independent innovation and technology research and development. It currently has 15 scientific and technological achievements, including 2 appearance patents and 5 high-tech products.

In addition to outstanding product quality, Weige is also constantly optimizing itself according to market changes. Weige's international partners cover more than 80 developed countries such as the United Kingdom, Canada, Germany, the Netherlands, Belgium, Sweden, and South Korea, allowing its diversified products to be in line with world trends and benchmarking its products to international standards. Therefore, it is a natural result that Weige products were selected by the two major domestic central enterprises.

6

Choose Weige to explore business opportunities together

Weige has not slowed down its pace of progress, and its domestic business territory is still expanding.

At the Tanzhou Exhibition in July 2020, Weige successfully signed contracts with four cities: Xinyu in Jiangxi, Xingtai in Hebei, Shijiazhuang in Hebei, and Leshan in Sichuan.

Shanghai Exhibition International Park in August 2020Lin Zhanzhong successfully signed contracts with six cities: Deyang in Sichuan, Xing'an League in Inner Mongolia, Xinyang in Henan, Qingdao in Shandong, Quanzhou in Fujian, and Hefei in Anhui.

In the Weige Online Investment Promotion Conference on August 29, 2020, Weige signed contracts with 12 cities including Hebei, Liaoning, Wuhan, Jinhua, Lishui, Ji'an, Tangshan, Qinghai, Taizhou, Fuzhou, and Jiangxi, attracting browsing The number of people reached 14,600, and the number of likes reached 5,722, which proves the fan-attracting charm of the Weige brand!

Different from the fixed franchise model in the industry, Weige does not have strict first-time requirements, high deposits, store construction, inventory preparation and other conditions for agents. In order to solve the obvious pain points of agents joining, Weige mainly recommends light Asset management, easy and stress-free joining, no need to open a store or stock up on goods, let’s jointly explore business opportunities in the post-epidemic era.

Weige brand is built with strength, maintained with quality, and breaks through with faith. It will be the best choice for all dealers!

(This article is provided by the enterprise)

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