Starting at 0:00 a.m. on November 1, the first wave of pre-sale balance payments for the 2020 "Double 11" Shopping Festival officially begins. On the same day, Olympic champion Zhang Jike appeared in the Wrigley Home Furnishing live broadcast room as a product recommendation officer, attracting countless netizens to watch online. In this live broadcast with the theme of "Meeting an Arrow and Unstoppable Forces", Zhang Jike disclosed for the first time his bathroom product selection standards and interesting things about bathing and decompressing life. General Manager Lu Jinhui and E-commerce General Manager Zhou Peng formed the "Super Boss Team";, through scene-based experiences and variety show-style interactions, we shared and experienced Wrigley Home Furnishing’s many popular products as well as the matching of daily family life scenes.
Olympic champion + BOSS combination, interactive live broadcast with interesting content
Zhang Jike and Wrigley Home’s “BOSS Team” brought unexpected surprises to Wrigley Home’s live broadcast room. During the live broadcast, Zhang Jike revealed to the audience his home living habits as a professional athlete, and shared his criteria for selecting champions. For example, showering after high-intensity training made him pay more attention to the water pressure of the shower head, and he showed off his champion skills again, using only The Wrigley shower head is used as a "racquet" to PK "super boss team", which makes fans excited.
In addition, Zhang Jike also showed the keen wisdom of the champion in the fancy word guessing of "You draw and I guess", not only unlocking super benefits such as smart toilets, big-name drones and Zhang Jike's limited shower gift boxes prepared by the bosses , and personal autographs will be given away on site, and there are so many benefits that it’s hard to get them! The interesting interaction allowed fans to feel another side of Zhang Jike's life up close. Zhang Jike’s recommended “super-powerful” ARROW sanitary ware products and extremely attractive “Double 11” discounts attracted many netizens to watch online in the live broadcast room. According to statistics, as of 22:00 on November 1, the overall sales of the core official store of Wrigley Home Furnishing exceeded the whole day of November 11 last year. This is also a double testimony of Zhang Jike’s national popularity and the strength of the Wrigley Home Furnishing brand.
Both quality and appearance, Zhang Jike fully recommends the championship choice
As a product recommendation officer, what kind of home products Zhang Jike will recommend on "Double 11" has become one of the most watched highlights of this live broadcast. Olympic champion Zhang Jike's pursuit of strength and his beloved cool image have also created the standards of high quality and good looks for "Champion's Choice". Smart toilets, customized bathroom cabinets and other household items carefully selected and recommended by Zhang Jike have also become popular items in the live broadcast room.
Among them, the "Super Clean" series smart toilet AKB1305 is the one that most embodies the wisdom of life among the products recommended by Zhang Jike. It has a number of smart functions. The one-button knob carefully remembers user needs to create the ultimate smart experience. It also uses an antibacterial blue-light glaze developed in cooperation with the "Special Materials Center of the Chinese Academy of Sciences" and has four major self-cleaning and antibacterial technologies.technology, a clean and comfortable toilet experience is more worry-free. Another ultra-thin all-in-one instant heating smart toilet machine, AKE1114, has become the "champion's choice" of the highest quality. It not only has a self-cleaning nozzle function and can automatically deodorize; it can also produce instant hot water without a water tank. The specially designed water purification filtration system and antibacterial seat make it safer to use.
In addition, the Weiya series bathroom cabinets are recommended by Zhang Jike as household items with both quality and appearance. The bathroom cabinet has a noble and elegant appearance, and the 6 elegant colors are full of texture, saying goodbye to the monotony of colors and the lack of imagination; the whole space is customized and one-stop matching according to the needs, creating super storage capacity; the three-color soft light beauty mirror is infrared It can also be used to intelligently defogging by waving your hand to turn on the light; the patented microcrystalline self-cleaning glaze keeps the countertop as bright and clean as new for a long time, creating a high-quality and beautiful home.
This "Double 11" live broadcast between Wrigley Home Furnishing and Olympic champion Zhang Jike not only won the popularity of the audience, but also successfully got off to a good start on "Double 11" with its high-quality, high-looking hot-selling home goods. ARROW has strong market influence in the home furnishing field. The "Champion's Choice" household goods recommended by Zhang Jike have become hot-sellers in the live broadcast room, coinciding with consumers' pursuit of quality life and smart homes in the current era of consumption upgrading. At the same time, Wrigley Home's forward-looking strategy of product layout around "intelligent" and "customized" and building a "smart home ecological chain" was also well verified in this live broadcast.
It is understood that this live broadcast is just the beginning of Wrigley Home’s 2020 “Double 11” carnival. On Wrigley Home WeChat Mini Program, Tmall, Douyin, Suning, Weibo Yizbo and other platforms, it also combines the multi-dimensional approach of Weibo, Douyin, WeChat and other publicity channels to launch a multi-time and multi-level series of activities; Wrigley Home Furnishing stores across the country also launched a comprehensive linkage during "Double 11" and fully integrated with the online marketing network; consumers can also experience and purchase the "Champion's Choice" home goodies recommended by Zhang Jike during the live broadcast in offline stores. At present, the "Double 11" carnival is still going on. With the support of Wrigley Home Furnishing's layout of "Double 11" digital marketing and brand strength, it is expected to break a new "Double 11" record and create a new benchmark for industry marketing.
