On January 6, the "Attack 2021" Huida Ceramics 2021 Global Dealer Summit was grandly held in Foshan. Wang Yanqing, President of Huida Sanitary Ware Co., Ltd., Yang Chun, Director and Vice President of Huida Sanitary Ware Co., Ltd., Fang Shuihua, Vice President of Huida Sanitary Ware Key Account Center, Yan Shijie, General Manager of Huida Ceramics Division, and General Manager of Domestic Marketing Center of Huida Ceramics Division. Cao Pugen, the Huida Ceramics marketing team and more than 200 core dealers and industry media representatives from all over the country gathered together to review the past and start a new journey in 2021.
2020 is a year for Huida Ceramics to keep pace with the times and deepen its channels. In 2020, the COVID-19 epidemic has impacted the market, new consumer groups have emerged, new trends have continued to emerge, and the channel operating environment has undergone tremendous changes. Huida took the initiative, deeply cultivated channels, achieved a breakthrough, and achieved new sales growth throughout the year.
Wang Yanqing, President of Huida Sanitary Ware Co., Ltd., delivered a wonderful speech for this summit. President Wang fully affirmed Huida Ceramics' success in the past year, despite the impact of the epidemic, industry shocks, and market decline, and still achieved breakthroughs against the trend and achieved annual sales growth.
Wang Yanqing, President of Huida Sanitary Ware Co., Ltd.
President Wang used the three words "boil", "living" and "fire" to concisely summarize the situation and trends from 2020 to 2022. He said: "In 2020, the epidemic caused a domestic and even global economic shutdown, but it inspired the strong fighting capacity and cohesion of Huida people. The most dangerous moment for China's economy has passed, and the international environment is also showing a positive trend. In 2021, As the beginning of the third decade of the 21st century, Huida needs to seize opportunities, embrace changes, move forward at full speed, and innovate and change." And give clear instructions to the group's development plan, ceramic tile team and dealers in 2021 and the next three years. and requirements.
At this new starting point in 2021, Huida will continue to increase investment in brand building, enhance brand premium capabilities, make full use of the two major IPs of women's volleyball and big country brands to authoritatively endorse the brand; create brand marketing events, implement diversified, Young and precise communication strategy; seize the trend of domestic products and new infrastructureNational strategies and other development opportunities will integrate the resources of the three major sectors of bathroom, ceramic tiles and housing to provide Huida families with better quality and more competitive products and overall sales plans.
Yang Chun, director and vice president of Huida Sanitary Ware Co., Ltd., delivered an important speech at the meeting. Mr. Yang expressed his affirmation of the ceramic tile division's work in performance, products, channels, promotion and other aspects in the past year. At the same time, it also put forward requirements for development goals in 2021 and the next three years.
Yang Chun, Director and Vice President of Huida Sanitary Ware Co., Ltd.
Mr. Yang’s requirements: The ceramic tile business department should build an efficient and collaborative marketing team; strengthen confidence, keep up with the development trend of the group, and vigorously develop project channels with the help of the company’s platform to ensure project increment; conduct research and development guided by market and consumer needs Products, establish a material selection library for engineering products; take the initiative to achieve new breakthroughs in channels, especially the foreman channel and the complete home decoration channel; in terms of customer service, focus on supporting high-quality dealers and create a strong regional brand; ensure that the 2021 sales target is achieved.
Attack 2021! At the meeting, Yan Shijie, general manager of Huida Ceramics Division, made Huida Ceramics’ annual strategic plan for 2021. Mr. Yan summarized and analyzed the current business situation in 2020 in simple and easy-to-understand terms, and made a detailed strategic plan for department operations in 2021. He pointed out that the current market growth is focused on engineering channels. Vigorously develop engineering channels and develop engineering projects to achieve rapid sales growth. In 2021, the department will comprehensively upgrade its engineering support, retail support, product support, financial support, promotion support, and product publicity support to provide dealers with greater support. Mr. Yan’s clear strategic plan brought great confidence to the Huida family present.
Yan Shijie, general manager of Huida Ceramics Division
Cao Pugen, general manager of the domestic marketing center of Huida Ceramics Division, made a marketing plan for Huida Ceramics in 2021. Cao Pugen explained Huida Tile's 2021 marketing plan from two aspects: "advance" and "attack". He focused on promoting five improvement strategies in retail channels: product improvement, display improvement, channel improvement, promotion improvement, and team improvement;In the engineering channel, we focus on grabbing engineering projects and entering into complete assembly companies.
Cao Pugen, General Manager of Domestic Marketing Center of Huida Tile Division
At the same time, Gan Xikun, director of Huida Ceramics Product Department, Fan Shihong of WeBank, Zheng Bingchen, dean of Kujiale Business School, and Luo Bo, partner of high-standard marketing consulting business, respectively discussed Huida Ceramics’ 2021 product planning , Huida dealer financing plan, smart store and terminal design empowerment, 3.15 event execution, gave a keynote speech.
Gan Xikun, Director of Huida Tile Product Department
WeBank Fan Shihong< /p>
Zheng Bingchen, Dean of Kujiale Business School
Luo Bo, partner of high standard marketing consulting business
Zeng Qingping, Director of Huida Tile Sales Department, presided over the subscription session of the 2021 Huida Tile Dealer Summit. The subscription meeting was extremely hot, and dealers’ enthusiasm for subscription remained high. The Huida family supported the development of the brand with practical actions and successfully opened Huida ceramic tiles will open in 2021A good situation for the goal.
Zeng Qingping, Director of Huida Tile Sales Department
Subscription site
In 2020, the results achieved by Huida Ceramics are inseparable from the efforts and hard work of dealers across the country. They not only achieved gratifying sales results, but also greatly enhanced the height and influence of the Huida Ceramics brand. At the awards dinner, the company also commended outstanding dealers.
Yang Chun, Director and Vice President of Huida Sanitary Ware Co., Ltd. "Business" Awards
Yan Shijie, general manager of Huida Ceramics Division, presented the award to the "Excellent Dealer"
Chen Wei, general manager of Huida Residential Marketing, presented the award to the "Excellent Engineering Dealer"
Cao Pugen, general manager of the domestic marketing center of Huida Ceramics Division, was awarded the title of "Excellent Distribution "Business" Awards
Attack on 2021! Huida Ceramics will stand at a new starting point and radiate the brand's new charm with new strategies, new strength and new speed. Let us concentrate our efforts, flourish and continue to write a more glorious chapter.
