On March 24, 2021, the China Construction Expo (Shanghai) was held in Shanghai. As a leading provider of overall home solutions in China, Dongpeng creates products with the theme of "Boundless Beauty" and "New Clothes for Home", demonstrating Dongpeng's unbounded concept of continuous self-breakthrough.
Boldly cross boundaries to lead industry development
Since its establishment 49 years ago, Dongpeng has been committed to building a fashionable home furnishing brand. It has always followed world consumer trends and fashion trends, and used an innovative attempt to bind Dongpeng products with art and fashion. This year, Dongpeng teamed up with the fashion design media ELLE &ELLE DECO to create cross-border fashion and home decoration with new generation designers. Using new ceramic tile products as cross-border design inspiration, they created cutting-edge designs of "new clothes for the home", with boundless perception and infinite beauty. Pay tribute to the beautiful living style and lead the innovation of home style in the industry.
It is understood that the inspiration for the Dongpeng showroom design comes from the "New Clothes for Home" event jointly created by the top domestic fashion and design media ELLE&ELLE DECO, pioneer interior designer Zhou You, and well-known fashion designer Lan Yu Cross-border design for propositions. The booth adheres to the concept of integrating personal fashion attitude into home design, strengthens the integration of innovative material technology and spring fashion, creates a space that combines the fashion genes of art, home furnishing and clothing, and creates a comfortable and environmentally friendly home scene that is close to consumers' unique fashion demands, borrowing design language Express the perception and care of "home" and "beauty", so as to achieve a deep connection and integration with the aesthetics of life.
Dongpeng Ceramics constructs several different styles of home space installations, launching a sea of stars that symbolizes romance and freedom. , Pandora that integrates the concept of splicing, and the elegant and light quicksand green. These new fashion products with rich connotations and innovative applications were stunningly unveiled at the exhibition, interpreting the artistic space aesthetics of Dongpeng's large-scale pattern, interpreting the international ceramic tile trend with a broad vision, and demonstrating Differentiated brand image.
Through this cross-border cooperation, Dongpeng hopes to make people truly perceive that ceramic tiles are no longer cold and dull home decoration materials, but can breed warm memories about home and entrust thousands of consumers with beautiful personality. Products for Habitat Lifestyle Vision.
As the designer Ms. Lan Yu said, beauty is boundless and undefined. Modern people should take the initiative to discover and tap their own beauty abilities, break away from the fixed thinking about beauty, and perceive infinite beauty. This embrace of "boundlessness", It is also the core concept conveyed by Dongpeng Ceramics's breakthrough of "boundaries" this time.
Inspiration collision explores industry trends
In addition to the fashion blockbusters in the exhibition area, a subversive celebrity dialogue was also held at the exhibition site.
Dongpeng invited Sun Xinxi, editorial director and CEO of "ELLE DECORATION Home Gallery", Wu Ruomeng, president of Haohaozhu Home Furnishing Research Institute, Dan Yangjun, vice president of the product segment of the ceramic tile division of Guangdong Dongpeng Holdings Co., Ltd., and Pioneer Interior Design Zhou You, the designer and founder of Update Design, visited the site in person to conduct a cross-border interaction on "new clothes for home".
At the meeting, the big names took a direct look at the industry trends from the perspectives of fashion, home furnishing, material aesthetics, etc., shared current industry trends and inspiration for cross-border inspirational cooperation, and jointly explored the new connotation of a beautiful living lifestyle. At the same time, Dongpeng The latest achievements in the field of material aesthetics are also presented.
《ELLE DECORATION Home Gallery》
Mr. Sun Xinxi, Editorial Director and Chief Content Officer
Sun Xinxi believes that home is the place that can best accommodate the diversity of design. Dongpeng's 8 new products and fashion crossover this time, let the audience through real life scenesPerceive the true "boundless" design and let people see the infinite possibilities of "home"!
Haohaozhu Home Research Institute
Dean Ms. Wu Rumeng
Wu Roomeng shared the evolution history and trends of various functional divisions of Chinese families at the scene. In her view, home should include emotional communication and a comfortable living experience. "Only when you learn to let 'people' and 'space' coexist in the same room can you show the greatest charm of life. Dongpeng's cross-border attempts, in her opinion, "injected an 'interesting soul' into thousands of households in China. ".
Mr. Zhou You, the founder of Update Design (first from the right)
Zhou You, the founder of Update Design, believes that there has never been a real boundary between home and fashion. The combination of ceramic tiles and fashion makes ceramic tiles no longer a cold decorative material, but a product that entrusts the vision of a better life for thousands of families. "Dongpeng's 8 types of ceramic tiles and 8 types of 'new clothes for home' imaginations allow us to truly feel that whether it is materials, space or clothing, design can allow them to break boundaries and connect them throughout."
Guangdong Dongpeng Holdings Co., Ltd.
Mr. Dan Yangjun, Vice President of Product Segment of Ceramic Ceramics Division
But Yang Jun gave more imagination to Dongpeng's innovation. He said: "This exhibition brings to the audience not only the charm of material aesthetics, but also hopes that in the era of pursuing individuality, high quality and experience, Let’s think about the diverse possibilities of a better life with the audience, and explore the connection between art and life. “
Dongpeng embraces fashionable home styles in a timely manner to meet consumers' ever-evolving aesthetic needs. It hopes to demonstrate its brand's personalized diverse fashion attitudes and determination to change through cross-border cooperation.
In the future, consumers will be more interested in products andService requirements will also become higher and higher. Home decoration upgrades drive the transformation and upgrading of the ceramic tile industry, and also bring new challenges to the large home furnishing industry. Ceramic tile brands should replace past product thinking with brand-new user thinking, and provide down-to-earth services to dealers, engineering customers, and especially users. Drive the development and progress of the entire industry with its own internal driving force.
