The media conference of "Reconstructing a Healthy Life, an Extraordinary and Holy Work" Jiansheng Slate was held on the afternoon of April 17th at the Shenghua Ceramics Marketing Center. Chen Weiqiang, managing director of Shenghua Architectural Ceramics, Huang Jian, general manager of the slate business unit, Zhang Haibin, deputy general manager of the slate channel department, and other leaders attended the press conference. More than 20 mainstream media came to the scene to witness this important historical moment of Shenghua Ceramics.
Conference site
Brand planning presentation
At the beginning of the event, Chen Weiqiang, the company's managing director, delivered an opening speech for the Jiansheng slate brand launch conference, introduced the background of the launch of Jiansheng slate, and preached the company's strategy and planning.
Managing Director of the Company Chen Weiqiang
Mr. Chen said: Wherever there are buildings or even human footprints, there are ceramics. Slate is a pearl born from the ancient building ceramics industry integrated with modern technology and creativity. Shenghua Architectural Ceramics has been preparing a slate production line since the end of 2019 and will achieve mass production of slates in July 2020. This is an external manifestation of the company's strength that has been accumulated through continuous innovation and change in the past two decades. Healthy home, the future is here! Consumers who have personally experienced the COVID-19 epidemic have significantly increased their awareness of healthy homes. More than 90% of consumers believe that home decoration is closely related to health. Jiansheng Slate Intelligent Manufacturing of Healthy Slate is a "hard-core" strategic initiative of Shenghua Building Ceramics to promote the cross-border slate and realize unlimited possibilities in the future.
Huang Jian, general manager of the rock slab business unit
Subsequently, Huang Jian, general manager of the slate business unit, gave a detailed introduction to the product strategy and production capacity of Jiansheng slate; and focused on the new composite antibacterial slate launched by Jiansheng slate.
According to Mr. Huang, the newly launched composite antibacterial slate by Jiansheng Slate has been authoritatively tested by the Guangzhou Provincial Microbial Analysis and Testing Center. The antibacterial rate against E. coli is as high as 98.31%, and the antibacterial rate against Staphylococcus aureus is as high as 98.31%. The antibacterial rate is as high as 99.99%. It is highly effective in antibacterial properties and can protect family health in a long-term and stable manner. Give end consumers their health needs during use.
Antibacterial slate
99% antibacterial rate, authoritative certification
TESTING AGENCY CERTIFICATION
Zhang Haibin, deputy general manager of the rock slab channel department
Deputy General Manager of the Rock Slab Channel Department Zhang Haibin gave a detailed introduction to Jiansheng’s marketing channels, brand operations, brand core products, etc.; to shape the brand’s core competitiveness, launch a regional large operator plan, and create a healthy rock slab industry The first brand of rock slabs.
Media Q&A session
New process
Realistic three-dimensional effect
In the media question session, the company's managing director Chen Weiqiang gave a detailed explanation of the company's slate technology. He said: Jiansheng slate products are digitized through special processes and special glazes, and many products are launched. A new technology for rock slabs can be used to create three-dimensional relief textures, brushed textures and other concave and convex mold texture effects. The realistic three-dimensional effect gives the product a better sense of layering and three-dimensionality. Later, Mr. Chen and other leaders also accompanied a group of media representatives to visit the slate exhibition hall to appreciate the unique slate products.
Media photo
Innovation potential is highlighted
Jian Sheng Rock Slab will soon develop and launch 15mm and 20mm true full-body rock slabs, with full-body materials, full-body colors, and full-body textures, making the rock slabs truly "the same on the outside and the inside". It also has multiple advantages such as high hardness, impact resistance, and high temperature resistance. It is suitable for use on kitchen countertops, tabletops, bathroom countertops, etc., further broadening the "limitations" of rock slab thickness and breaking its application boundaries.
"Making the product thorough" is the fundamental lifeblood of the development of Jiansheng slate. We will continue to promote innovation and continuously achieve innovative iterations of slate products.
At present, Jiansheng rock slabs cover multiple large specifications such as 800×2620mm, 1200×2400mm, 1200×2700mm, 1200×3000mm, etc., and the thickness covers 3-20mm. Strong production and capacity advantages, "excellent product quality, complete specifications and thicknesses" are the core competitiveness of Jiansheng slate.
Texture of Jiansheng slate products
System complete line equipment
It is reported that for the success of the incubation of Jiansheng slate slabs, Shenghua Building Ceramics has introduced world-class Italian System complete line equipment, energy-saving seven-layer dryers, intelligent storage and transportation systems, intelligent polishing lines, etc., to create The leading healthy slate intelligent manufacturing base at home and abroad; in the field of research and development, it has formed strategic partnerships with well-known domestic universities, product research and development institutions, as well as well-known production equipment groups and color glaze companies in the industry, and jointly built a high-performance R&D team. From function, beauty, design, practicality, etc.Fangfang intelligently manufactures healthy rock slabs that meet consumer needs.
Product application renderings
It can be seen that the Jiansheng slate brand, as a new star brand under Shenghua Architectural Ceramics, has gathered the company’s strong advantages in technology, products, services, management and platforms accumulated for more than 20 years. As a slab brand, Jiansheng Slate will provide healthy product quality and high-quality service, focus on research and development and originality, and focus on customer needs to provide healthy, high-quality and reliable slate products to improve the design and quality of users' overall home decoration. We are committed to providing products and services to the world's leading home furnishing brands, giving unlimited vitality to home application space and finish selection, and creating a truly "healthy home".
