On July 10, the 2021 "Top Ten Brands of Building and Sanitary Ceramics" was grandly released online. ” and other 15 major awards were newly released in the form of online release (see the honor list below for details).
The "Top Ten Brands of Building and Sanitary Ceramics" was founded by China Ceramics Network in 2011 and has been published for 11 consecutive years (session) as of today. As market competition in the ceramic industry continues to intensify, competition in the selection of the "Top Ten Brands of Building and Sanitary Ceramics" has become increasingly fierce, and its influence is also increasing day by day. The birth of the "Top Ten Architectural Sanitary Ceramics Brands List" in 2021 well reflects this feature.
Online voting + expert review
Strictly check and select good brands in the ceramic industry from multiple dimensions
There is no immutable brand list, only immutable brand strength.
In order to make the 2021 selection of the "Top Ten Brands of Building and Sanitary Ceramics", which has long been known as the "Hundred Flowers Award in the Ceramic Industry" and has more and more participating brands, more scientific, rigorous and credible, and become a "vane of ceramic brands" , the organizer China Building Decoration Association, the organizer China Building Decoration Association Material Application Branch and China Ceramics Network decided to set up two stages of preliminary evaluation and final evaluation, and based on the brand's influence, productivity, product strength, originality, design strength, content Comprehensive evaluation of participating brands from multiple dimensions such as strength and operational strength.
The preliminary evaluation is the selection of qualifications, which takes the form of online voting. Whether a participating brand is qualified for the final evaluation depends entirely on the results of online voting.
The final rating is the final rating on the listThe selection is divided into two steps: online voting and expert review. The final selection result is determined by both online voting and expert review, with each weighting 50%.
After two rounds of 46-day online voting and expert reviews covering multiple dimensions such as the brand’s influence, productivity, product strength, originality, design, content, and operational capabilities, the host and organizers selected Fully respecting online public opinion and fully considering the objective and comprehensive consideration of the real strength of each participating brand, 85 outstanding ceramic brands stood out from the intense competition and were successfully selected into the "Top Ten Ceramic Brands", "Top Ten Ceramic Ceramic Brands" and "Ceramic First-line" Brands" and "Top Ten Bathroom Brands" and other 15 subdivided lists.
19-year platform + 6 major advantages
Helping ceramic brands upgrade to consumer brands
As mentioned above, from the 1st in 2011 to the 11th in 2021, the "Top Ten Brands of Building and Sanitary Ceramics" has gone through 11 years, and it can be called the "Top Ten Brands with the longest history and the deepest foundation in the ceramic industry" List".
China Ceramics Network, its founder and organizer, is one of the few professional media in the ceramics industry and the only comprehensive portal in subdivisions. After 19 years of development, it has formed its own unique "three high advantages": The first is high weight, which remains above 5 all year round, ranking first in the ceramic industry; the second is high traffic, with about 15,000-20,000 natural IP traffic per day; the third is high value, ensuring that the brand lists, press releases and releases published on it are Other information about industries, brands and dealers are included in Baidu news sources and retained permanently, with network visibility.
With the "three high advantages", the 19-year-old platform has created 6 major advantages for the "Top Ten Brands of Architectural Sanitary Ceramics" through 11 years of unremitting efforts: ① Technology - visible in the entire network search; ② Credibility ——Selection for 11 consecutive years; ③Authority--the awards are authoritative and fair; ④Word-of-mouth--real word-of-mouth from consumers; ⑤Media--coverage of the entire network media; ⑥Users--occupy the minds of users.
ComparisonToday, the average life span of small and medium-sized enterprises is only 2.9 years, and the average life span of group companies is only 7-8 years. The "Top Ten Brands of Building and Sanitary Ceramics" that has been published for 11 consecutive years is like a fast and stable bridge, effectively connecting ceramic brands and consumers. It has gradually become a measurable value list for consumers when purchasing ceramic products.
In recent years, China Ceramics Network has keenly captured the trend of the ceramic industry's attention shifting from the back-end of production to the front-end of consumption, and has proposed in line with the trend. It has set a new goal of helping ceramic brands transform and advance from "industry recognized brands" to "consumer recognized brands" with its own "three high advantages" and the "Top Ten Brands of Building and Sanitary Ceramics".
Therefore, the ceramic brands that enter the "Top Ten Brands of Building and Sanitary Ceramics" in 2021 will not only be blessed with honors, but will also be empowered by all the advantages of China Ceramics Network and the "Top Ten Brands of Building and Sanitary Ceramics", thus Better reach consumers and add powerful weight to the transformation and advancement from "industry recognized brand" to "consumer recognized brand".
Every honor is a new starting point. The organizers and organizers hope that the ceramic brands selected for the 2021 "Top Ten Brands of Architectural Sanitary Ceramics" will keep their original aspirations and move forward with reputation, pursue excellent product quality and service quality with the craftsmanship of excellence, and strive to create greater brand value. , jointly promote the healthy development of the ceramic industry!
(Author: Zhuifeng)
