From July 20th to 24th, the 2021 Tanzhou Ceramics Exhibition was held at the Tanzhou International Convention and Exhibition Center. The Xiran slate in Hall 1, 110A, has pushed the decorative effect of slate to a new level with its original national fashion products. The brand's highly ornamental products and booth design have become a beautiful sight at the exhibition.
While rock slabs have entered a price war, Xiran Slabs adheres to the principle of "caring for rock slabs" and continues to increase investment in research and development in technology and design. It is reported that Xiran Slate has teamed up with high-end cabinet and bathroom designers to create exclusive customized slates. During this exhibition, 3D crystal slate products were launched. It is reported that as soon as this product was launched at the Tanzhou Exhibition, it was loved by designers and dealers, and the first batch of 3D crystal slate slabs were sold out within a matter of seconds.
From the launch of translucent slate, antibacterial slate, and curved drilled slate at the Xiamen Stone Exhibition, to the 3D crystal slate products launched at the Tanzhou Ceramics Exhibition, Xiran slate has proven with actions that it is not a "bulletin" product. ", not afraid of price war.
Wan Changke, chairman of Xiran Slate, said in an interview with a reporter from China Ceramics Network: "Price war" will only hurt the brands themselves that engage in price wars. Therefore, rock slab brands still need to develop their own internal strength. Rock slabs without internal strength will surely be swallowed up by the tide of history. "The so-called internal strength is the product."
Wan Changke continued to add that Xiran slate is a brand with pure Italian imported design. The company is composed of a scientific and technological team composed of four doctoral students from the University of Science and Technology Beijing, the Chinese University of Hong Kong, and the South China University of Technology. It uses design and technology to empower able. In terms of R&D investment, Xiran Slate's investment in design and R&D accounts for 30% of the company's investment.
With the blessing of good products, Xiran Slate’s participation in the Tanzhou Exhibition was also full of gains. In just four days, it received a deposit of nearly 100,000 yuan from customers. Currently, it has successfully signed seven city partners, three Strategic partners.
Wan Changke said: Next, Xiran Slate will continue to focus on designer channels and will not target any domestic brands. Continue to practice the policy of "learning from foreigners and developing skills to defeat foreigners", using equipment, designs and glazes imported from Italy, combined with technology empowered by technology, to achieve corner overtaking on the rock track, surpassing Italy, and serving good domesticmarket.
