With economic development, people’s cultural needs are increasingly characterized by personalization, diversification, quality, and internationalization. How to better meet people’s growing needs for a better life is an important issue in building a culturally powerful country.
On September 27, the People's Daily Cultural Innovation China Trend Communication Project×Guanzhu Tile cooperation signing ceremony was Held in Beijing. More than 100 people, including representatives from outstanding enterprises, research institutions, and media stakeholders in the home furnishing industry, gathered together to conduct dialogue and exchanges with the theme of "The Beauty of National Charm and Cultural Inheritance".
Innovation links national cultural IP to meet people’s new expectations for a better life
In recent years, with the rise of traditional Chinese culture and the return of cultural confidence, young consumer groups with a more international perspective have gradually entered the mainstream consumption stage. Their innovative inheritance of traditional culture has made the national trend culture shine. A whole new life force. At the same time, with the support of the new dual-circulation pattern and a series of policies, the new domestic smart manufacturing industry is also emerging. It is riding on the national cultural trend to shine on the world stage.
As a representative of the new domestic brand, Guanzhu Porcelain always adheres to the enterprising spirit of excellence in the field of ceramic tiles, breaks through itself with innovation, and creates a better lifestyle for consumers through high-quality, high-looking domestic ceramic tiles and builds a The vision of a better human settlement life for Chinese families. With 28 years of high-quality development, Guanzhu Ceramics has long grown into a "national brand" well-known to Chinese people. It is reported that Guanzhu Ceramics has been on the list of China's 500 most valuable brands for 17 consecutive years, with a brand value as high as 53.176 billion yuan.
The Guanzhu Koi Festival city flash mobs were jointly detonated in five major cities: Foshan, Hangzhou, Guiyang, Xi'an and Datong
Culture nourishes life, and a good life must be a high-quality spiritual and cultural life. While comprehensively improving products, services, marketing and channels, Guanzhu Ceramics innovates and links with diverse national trends culture.IP, create immersive national trend art shows, "Little Red Brick" IP, Guanzhu Koi Festival, national trend pop-up exhibitions and other cultural activities, and conduct richer and warmer brand communication with consumers, and communicate well The stories of Chinese people satisfy the people’s new expectations for a better life.
We shoulder the new mission entrusted by the times and have the courage to fulfill our national brand responsibilities. In the new national trend era, Guanzhu Ceramics proposed the brand positioning of "Chinese ceramic tiles" and "building the era, crowning the world" brand vision and comprehensively launch the battle to enhance the brand’s dimension.
Can this innovative linkage between Guanzhu Ceramics and the national cultural and creative IP take advantage of the "Chinese trend" " and the endorsement of authoritative media, further occupying the minds of consumers and promoting the upgrading of the brand strategy will undoubtedly become an important step in consolidating the brand positioning of "Chinese Ceramics".
Miao Bin, President of China Building and Sanitary Ceramics Association
As Miao Bin, president of the China Building and Sanitary Ceramics Association, said at the signing ceremony, China is the first country in the world to invent porcelain. With the rise of national trends and the return of cultural confidence, ceramic companies have unique brand building capabilities. opportunity. I am very happy to see the cooperation between "National Time-honored Brand" Guanzhu Ceramics and National Cultural and Creative IP to empower with cultural innovation The brand is renewed, shouldering the social responsibility of a national brand, and continuing to innovate with the style of a major country brand that is based on the local market and looks to the world. We look forward to the joint efforts of all parties to promote the sustainable, stable and healthy development of China's ceramic industry, and let the ceramics created in China go to the world.
The joint space "Huamai Heritage" is released to build a beautiful Chinese home with the beauty of national charm
In order to explore more possibilities of urban life and create a Chinese lifestyle in the new national trend era, Guanzhu Ceramics Relying on its strong production strength and product innovation, it integrates traditional cultural elements into product development and design to create a new series of national trend cultural and innovative products. At the same time, through a series of high-quality domestic products such as slates, horizon stones, and realm stones, as well as six major system space solutions, we will bring the charm and beauty of this vibrant oriental culture into more Chinese homes, continue to lead the industry trend, and make China trendy. Become a fashion trend and create a domestic brand in the ceramic tile category.
Guanzhuhuamai: Dunhuang Impression Series Application Effect
At the meeting, Guanzhu Ceramics·People's Daily Cultural and Creative China Trend Co-branded Space "Huamai Inheritance" LB starts. Gao Song, general manager of the planning and management center of New Pearl Group, introduced that the "Huamai Heritage" joint space is inspired by traditional Chinese culture and is created from the new products of Guanzhu Huamai IP. The Guanzhu Huamai IP series is composed of "Yao Baolongmai" It consists of two sub-series: "Dunhuang Impression" and "Dunhuang Impression", with a total of 7 new designs and colors.
Gao Song, General Manager of the Planning and Management Center of New Pearl Group
Ye Delin, chairman of New Pearl Group, said that the Guanzhu Huamai IP series draws philosophical thoughts from the bright impressions of China’s mountains, rivers and ancient capitals as cultural and creative inspiration for urban branches, and realizes the art of classic culture in the inheritance and promotion. Transform, show the beauty of a great country with a new attitude. He firmly believes that only by continuously absorbing nutrients from the deep meaning of "country" and carrying out "tide" innovation while seeking common ground while reserving differences can we break the involution status quo of homogenization in the industry and truly demonstrate the core strength of Chinese ceramic tile brands. , leading Chinese ceramic tile brands to stand on the world stage.
Ye Delin, Chairman of New Pearl Group
With cultural self-confidence, national patriotism is rising, and national trends and products are attracting more and more attention. As the leading brand in the ceramic tile industry, Guanzhu Ceramics continues to bring new vitality and vitality to the brand in the era of national trends. Vitality brings a more up-to-date, more comfortable and better home experience to the lives of Chinese people. Cai Yue, President of Youju, revealed that Youju"Chinese Home" is a cross-border cooperation between Ju, Guanzhu Ceramics and the People's Daily Cultural and Creative "Chinese Trend" ", "Chinese Trend" themed flash mob is about to land in Xi'an. We look forward to multi-party cooperation to create new sparks, and through creative new integration and expression of national trends, outstanding Chinese brands will be seen by more people.
Cai Yue, CEO of Youju and initiator of new domestic products intelligent manufacturing
Renewal of national “time-honored” brands, empowering brand value with cultural empowerment
Guanzhu Ceramics Since the brand strategic renewal, major moves have been made in all aspects. At the beginning of this year, Guanzhu Ceramics released a new brand upgrade strategy, comprehensively integrating products, services, marketing and channels. Focus on end markets. The recent successful signing of Dilireba as a brand spokesperson has attracted the attention of the whole industry. Guanzhu Ceramics With the new image, new LOGO, and new mission, the new positioning of "endorsing Chinese ceramic tiles" has transformed the country's Injecting a sense of honor and social responsibility into brand operations, we strive to become a major brand based on the local area and looking at the world, interpreting the brand's confidence, quality and commitment.
Guanzhu Ceramics interprets true Made in China in its own unique way, demonstrating the soft power of Chinese culture and China Strength is representing Chinese ceramic tile brands on the world stage. In the Huamai IP series, we saw Guanzhu Ceramics bravely shouldering the mission of shining domestic products and shouldering the national responsibility.The brand's cultural consciousness provides a new path reference for the value enhancement of domestic brands.
With culture as the language, innovation as the bridge, and brand as the carrier, more and more high-quality national brands have shown amazing market explosive power by adhering to quality and innovating categories. Guanzhu Ceramics always respects innovative research and development design, and continues to practice ingenuity on the road to pursuing originality, leading the industry. This historic breakthrough has also allowed China's oriental cultural colors to be inherited and innovated in a visible and tangible form.
Guanzhu Ceramics The innovative linkage with national cultural and creative IP has officially started, and will be provided to China in the future What new surprises does one’s home bring? The "Chinese Home" pop-up exhibition that is about to be launched in Xi'an, what breakthroughs will Guanzhu Ceramics bring? ? Let's wait and see.
