Born different, dare to be different! In the face of young consumer demand, how to explore new ways to rejuvenate and upgrade the brand? Today White Rabbit Tiles will take you to explore how to make ceramic tiles so trendy?
The new layout of "three bricks in parallel", green production helps "double carbon"
Faced with the ever-changing market environment, only by following the trend can we remain invincible in the market. Starting from characteristic exterior wall tiles, to artistic mosaics, and then to the product layout of "three bricks in parallel" of cultural villa tiles, mosaics, and wall and floor tiles, White Rabbit Ceramics integrates "morality, quality, brand, and taste" throughout the development and production process, forming a competitive advantage of "I have what others don't have, and I have what others have".
In addition, White Rabbit Ceramics always takes into account the coordinated development of economic and social benefits, and while adhering to technological innovation, Adhering to the development concept of "green and environmental protection", we will build national green factories and produce green building materials products to help China achieve its "double carbon" goal.
Currently, White Rabbit Ceramics Hunan production base has completed and put into operation two new digital intelligent production lines to create a digital factory , further promote energy conservation and emission reduction.
Enter the new generation with the super IP strength of "Energy Rabbit"
Facing the young consumer circle, whoever can master the marketing password can start the next consumption trend! For the new era consumers who pursue individuality, fashion, health and fun, White Rabbit Ceramics deeply explores the marketing logic, Provide one-stop solutions from multiple perspectives such as product packaging, product design, IP creation, IP peripherals and space integration to attract consumers with their good looks!
In terms of brand strategy, based on the profound insight into the market consumer groups, White Rabbit Ceramics proposes "quality creates beauty" The new positioning of "Life" and the new brand Slogan of "Tide to Rebirth" burst out the brand vitality of "young, fashionable and diverse", establishing an emotional link with the younger generation who pursue quality and trend, bringing new vitality and plasticity to the brand.
In terms of visual resonance, in April, White Rabbit Tile Super IP "Energy Rabbit" made a high-profile appearance, giving it the image personality of "speed, power, sunshine" from the ear shape, eye expression, body movements and other aspects. At the same time, the "Energy Rabbit" IP was integrated into the entire visual system of the exhibition hall and terminal stores. , establish a "user's most direct recognition and connection with the brand", thereby creating cultural and emotional resonance with users!
In terms of IP derivatives, White Rabbit Ceramics Seizing the current "blind box" trend, it launches "Energy Rabbit" IP derivative series peripherals such as water cups, ornaments, and stationery to create an "immersive" consumption pleasure. Taking the interests of young people as the label, we constantly absorb new things, so that the brand will always maintain a youthful image, and also transform cold ceramic tile products into high-frequency daily necessities that are warm and interesting.
In the fierce market competition, it is even more important to calm down and concentrate on brand content! In the future, White Rabbit Ceramics will continue to innovate under the guidance of new consumption and use brand warmth to attract the target circle. Highlight the unique connotation and value of the brand.
