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On 2021-09-07, the "2021 China Home Decoration Industry Research Report" released by iResearch Consulting was officially launched, disclosing information on the continued advancement of the home decoration industry chain, key points of competition in the home decoration industry, and development trends of the home decoration industry. The report shows that: With the traditional home decoration industry facing difficulties such as lengthy home decoration processes, uneven delivery quality, and consumer experience that needs to be improved, home decoration consumers are eager to adopt product packages, centralized material procurement, intelligent management, Internet-based marketing and construction Standardization enables seamless and efficient operation of products, services, delivery and other aspects to improve service quality and efficiency. Based on the background of changing industrial models and improving consumer experience, Jin Yitao handed over a new answer sheet.
On March 24, 2022, Jinyitaoxin Service Upgrade and "One-stop Delivery" press conference was held in the Smart New City of Jinyitao Headquarters, Foshan, Guangdong, focusing on service upgrades, products On issues such as research and development, channel integration, etc., Jinyitao continues to explore the service foundation under the concept of "making customers better". Hou Bo, deputy general manager of Jinyitao Group and general manager of the ceramic tile business unit, together with colleagues from Jinyitao, Dr. Yin Hong, Secretary-General of Foshan Ceramics Industry Association, Professor of South China University of Technology, and more than 40 colleagues from the media jointly discussed the service development trends of China's home decoration industry.
▲Hou, deputy general manager of Jinyitao Group and general manager of the ceramic tile business unit Bo's speech
Careful Service
Opening up the last mile of home improvement services
Hou Bo shared that in an era of product upgrading and experience-first, only by improving service quality, actively linking user needs, and forming consumer empathy can we accumulate more consumer reputation in the market. In recent years, Jinyitao has upgraded to version 3.0 in terms of service system creation and terminal channel construction. Today, Jinyitao has officially launched a strategic initiative to serve customers. The newly launched "one-stop delivery" will break the information island and coordinate orders, logistics, accessories, construction, as well as supply chain, demand chain, and consumer information to stand on the overall situation. Supply chain review one-stop service, every year's service upgrades show the industry a goldenItao's hard work and achievements in "providing terminal services and optimizing industrial structure".
▲ Secretary General of Foshan Ceramics Industry Association-Dr. Yin Hong, Professor of South China University of Technology Speech
Heart-hearted service
One-stop delivery·New industry transition
Dr. Yin Hong shared that with the continuous changes in the industrial landscape, the home decoration industry has gradually entered a new development cycle, and service quality has also become a problem that the ceramic industry needs to face. We are pleased to see more colleagues in the ceramic industry returning to focus on users. Value, explore higher-quality development paths, and promote the upgrading and reform of channels and services. "One-stop delivery" is a systematic and global corporate behavior and a new action guide for the few leading companies in the industry. The addition of Jin Yitao also indicates that the company has entered a new growth cycle. It is Jin Yitao who has opened up the product service chain and realized the industry transition of ceramic products from semi-finished products to finished consumer goods.
▲Executive Director of Jinyitao Industrial Research Institute and Jinlu Energy Business Yuan Guoqing, assistant to the general manager and director of product and R&D, shared
Heart-hearted service
Key - Jinyitao Industrial Research Institute
Taking the "Jinyitao Industrial Research Institute" as its origin, Yuan Guoqing told the participants the underlying logic of Jinyitao's layout of "one-stop delivery": promoting the transition from "technology to materials, materials to products, and products to space" "The construction of Jinyitao's large R&D system will provide channel agents and stores with one-stop delivery capabilities and support. Jinyitao will develop the "application design capabilities and supporting facilities needed to develop the marketing system in the next 3-5 years. Processing capabilities, construction delivery capabilities" are planned to achieve the implementation of "one-stop delivery" and create a true "customer value as the core"uo; delivery system. Focusing on Jinyitao's strategic layout of one core and two wings, Jinyitao Group will focus on the establishment of the application design center and the upgrade of the Sanshui supporting processing center, gradually create a one-stop delivery model, and form a joint venture with brands, channels, and city operators. The one-stop solution delivers the 1.0 system.
▲Chen Rui, Director of the Digital Marketing Department of the Ceramics Division of Jinyitao Group, delivered a speech
Heart-hearted service
Increase services and open a new window for consumption upgrade
Chen Rui said that the launch of the Jinyitao Warranty Card in 2021 has formed an information link among users, distribution service providers, and brand headquarters, promoting more interaction among the three parties. In 2022, while continuing to adhere to the five standard services of heart-to-heart service, Jinyitao will also provide five exclusive services to consumers who choose the "one-stop delivery" service. The upgraded service content covers consumers' "product placement, full follow-up" "Advanced, space package, beautiful seam cleaning" and other pre-sales and after-sales solutions. The one-stop delivery system is a delivery system proposed by Jin Yitao with a deep insight into the pain points of consumers' home decoration. It provides consumers with one-stop delivery of home improvement services including the selection of main and auxiliary materials, transportation, design and construction, seam cleaning, and finished products. It is driven by manufacturing. Return to taking consumer satisfaction as the core and fully drive the market's consumer confidence.
▲Head of the Paving Group of the Standards Committee of the China Interior Decoration Association, Guangdong Bao CEO of Qingtie Decoration Engineering Co., Ltd. Yao Shuixing
Heart-hearted service
One-stop delivery system planning and implementation
Yao Shuixing shared the planning and implementation of Jin Yitao's "one-stop delivery" system and discussed the standardization of "one-stop delivery" paving technology, service standardization, establishment of service marketing system and the development of "one-stop delivery" technology. Development and supporting facilities, services and talent support, process training and implementation assistance are shared. Measurement, design, quotation, material selection, construction, acceptance—— Home decoration projects involve many links, the process duration is long, and a lot of professional knowledge is involved. Problems such as the uncertain construction period of traditional home decoration, opaque prices, and substandard construction technology directly restrict the consumption experience of current home decoration consumers, and one-stop delivery With the launch of the brand, the brand will also transform into a service integrator and execution supervisor, helping owners deal with issues related to the home improvement process, saving owners time and energy, and optimizing the consumer experience.
The long decoration cycle, complex decoration process and tense pace of life have made more complete home decoration services the voice of more consumers, while the perfect product system, the support of the industrial research institute, and the complete digital system have become the voice of more consumers. Process management provides more basic support for the implementation of Jinyitao's "one-stop delivery". At this ceremony, Jinyitao's service upgrade and "one-stop delivery" were officially launched. Jinyitao's service is heading towards a new journey. All-round standardization to improve industry efficiency and user experience has become Jinyitao's next goal.
Jin Yitao will continue to build a highly flexible supply chain system through the Industrial Research Institute, and organize and separate product management and supply chain management. At the same time, all aspects of products, services, and delivery are operated seamlessly and efficiently, not only operating products, but also operating services and users, creating value for consumers while achieving a win-win situation with partners.
In the context of the accelerating transformation of new and old driving forces around the world and the high-quality development of China's economy, Jinyitao's one-stop delivery will once again lead the industry competition into a new track of service competition. This will then build the underlying confidence for the healthy and sustainable development of the industry, and successfully lead the ceramic industry from price competition to service competition and quality competition.
