Under the epidemic, many of the work and life patterns that people are accustomed to have been affected, and even undergone huge changes, which has also made us pay more attention to the requirements of cleanliness and hygiene than ever before.
This change in living habits has indirectly affected the development of the home furnishing industry. Today, when the epidemic is normalized, what kind of materials can create a safer and more secure home environment for us?
The rock slab is ready to come out!
As the post-90s and "Generation Z" youths have gradually become the main force of consumption, consumer groups are increasingly pursuing quality and individuality, and they are more willing to pay premiums for high-quality, fashionable and personalized products or services.
Based on the two major market backgrounds, Italian I.T Ceramics and Slate held the 2022 new exhibition hall completion and texture new product launch conference in an online live broadcast mode on July 3. I.T passed It introduces cutting-edge Italian machinery and manufacturing technology, adheres to Italian environmental protection standards, and uses a higher design level to create a fashionable mansion space with Italian high-end aesthetics to meet the current mainstream consumer needs.
【Italian I.T Born Fashionist】
Specially invited Italian I.T Ceramics Marketing General Manager Teng Ji, Italian I.T Ceramics Marketing Director Chen Zhaohan, Chairman of the Manufacturing and Construction Professional Committee of the China Promotion Association Jin Yafan, Design Haowu Manager & Tencent Home | Shell Ceramics Channel President YOYO and Tuowei Wang Zhike, general manager and design director of interior design, was present to empower the brand.
As of the end of the live broadcast, the cumulative number of viewers has reached 40,000+, who have witnessed this grand event. The completion of the new Italian I.T ceramic tile and slate exhibition hall and the launch of new textured products were a complete success!
【Good News】
Grasp the trend and create the future
Teng Ji, general manager of marketing of Italian I.T ceramic tiles, said in his speech that I.T has always followed market trends, integrated trends into the brand's blood, integrated youthfulness and personalization into product design, and made high-end and fashionable high-quality ceramic tiles. At present, wabi-sabi style has become the mainstream in the ceramic industry, so we comprehensively upgraded the exhibition hall and cooperated with Mr. Wang of Tuowei Design again. I.T opens the exhibition hall 3.0 era. In addition, I.T has also updated its terminal store standards, extending from the headquarters exhibition hall to terminals, and from stores to products, to carry out strategic iterative upgrades of the brand in a planned manner.
[Teng Jiu, general manager of marketing of Italian I.T ceramic tiles]< /span>
Jin Yafan, chairman of the Intelligent Manufacturing Alliance, mentioned in his speech that the trend of consumption upgrading has become more and more obvious, and Italian I.T ceramic tiles have always adhered to the principle of "taking the market as the guide and users as the core" to create a new world for young mainstream consumers. She believes that a better living experience will promote the development of modern home culture, build reputation with quality, and create brands with reputation. She believes that Italian I.T ceramic tiles will definitely bring new trends to the industry.
[Jin Yafan, Chairman of the Intelligent Manufacturing Alliance]
Zhang Yingmei | YOYO, the manager of the Design Haowu brand, said that she would share from three major perspectives. First: China’s design industry is showing a booming development trend, and the total output value in the fields of industrial and home decoration, soft and hard decoration, and decoration has exceeded 8 trillion. , the pure design output value is as high as 400 billion. Construction and ceramics companies need to seize the current "design dividend" and catch up with the development trend; second: with the rise of young consumer groups, the consumption of light luxury and high quality-price ratio has been extended. Concept, in an era where appearance is justice, I.T's brand positioning is very in line with consumers; third: it fully affirms I.T's product strength, advanced production lines and technology, and high-quality service capabilities.
【Design Haowu Brand Manager Zhang Yingmei|YOYO】
Exhibition Hall Completion·Design Interpretation
Design Haowu brand manager Zhang Yingmei | YOYO and I.T exhibition hall designer Wang Zhike led the audience in the live broadcast room to follow the camera on an immersive tour of the I.T new exhibition hall, unlocking new products and the new wabi-sabi style exhibition hall from a first-hand perspective The full picture allows interested friends to have a more intuitive and in-depth understanding of I.T.
Based on the profound cultural concepts of ceramic enterprises, in order to create an unprecedented unique style, the company's cultural concepts are highlighted in terms of lighting, color, music, images and the quality of service personnel.
[Design Haowu Brand Manager Zhang Yingmei | YOYO and I.T Exhibition Hall Designer Wang Zhike]
Visual feast·New quality products
The design ideas of the new textured products released by Italian I.T tiles come from the fashion of young people - micro elements. Micro elements represent the light fashion of the younger generation. It is different from the rough texture of old elements in the past. Micro elements It represents slight traces of details, rejects over-design, and has a very refreshing and pure texture, including four fashionable design elements such as micro-cement, micro-metal, micro-paint, and micro-rock.
【New product with texture】
Different micro-processes present different shimmer feelings, and different micro-elements create different theme spaces. Micro-cement corresponds to the new industrial style, micro-coating corresponds to the cream style, micro-rock corresponds to the wabi-sabi style, micro-metal corresponds to the sci-fi style, etc. Different products correspond to different styles in order to respond to the segmented styles preferred by young people with different interests and hobbies. .
I.T's new quality products not only meet the market's young fashion consumption needs, but also guide young consumers to build themed fashionable homes based on their own interests and hobbies.
【Fashion Home】
The new 1200X2780mm and 900X2700mm texture products that Mr. Chen explained in detail to the friends in the live broadcast room have the most mainstream sizes that are most suitable for modern home spaces, are more in line with the line of sight of the eyes, and can replace traditional materials. A series of advantages such as new wall decoration artifacts. At the same time, friends in the live broadcast room can also learn that slate, as an all-round board for home space applications, is increasingly used in homes. All-slate home furnishings have become a new trend in home decoration. In an all-rock home, textured slate can not only be used as a wall material, but can also be laid on the entire floor, and used as decorative panels, cabinet doors, island tables and other home customization elements. Explore unlimited design with personalization and diversification. Possibility to realize the new trend of home customization.
[Italian I.T Brand Director Chen Zhaohan]
Speaking freely and beautifully·"Yan" is worth living
Facing young consumer groups and consumption upgrades is undoubtedly a big challenge for traditional ceramic tile companies. I.T specially invited brand owners, designer representatives, and industry representatives to start the topic with design elements and methods that young people like. Forum to gain insight into the needs of young people from aspects such as product strategy and brand marketing.
During the conversation, the brand owner said that telling brand stories well requires finding the right direction, embracing changes, and working hard, so that we can ultimately capture "certainty" in a rapidly changing world, adhering to the goal of serving young consumers in the new era from beginning to end. The concept of tailor-made personalized fashion space.
The designer said that with the iteration of consumption, popular styles are always changing rapidly, but they all extend outward around the theme of simple fashion, and I.T's product positioning is high-end fashion for young people, which is very in line with the current consumer trends.
Industry representatives said that the relationship between designers and ceramic companies is becoming increasingly close. In the terminal market, finely decorated houses are constantly emerging, and design has begun to become the home needs of Chinese people. Designers can improve the display effect of ceramic tiles twice, which has attracted many Consumer favor. Therefore, using designers to impress consumers has become the main strategy for ceramic companies.
【Dialogue Forum】
I.T insists on optimizing and upgrading products, leading the market with products, and creating a fashionable lifestyle for consumers that perfectly integrates external colors and internal quality.
【Group photo】
