On September 3rd, Wells, Chongyang, Xianning, Hubei Province, took advantage of the trend. The internationally fashionable Modern Aesthetics Museum also officially opened for business. The image is modern and grand, and the products are rich in color and color, attracting a lot of attention.
ONE
The great ambition of the industry is to take advantage of the trend
On the day of the opening event, the scene was very lively and there was an endless stream of guests. After more than 10 days of grand opening profit promotion, the set goal was achieved on September 19th and the task was successfully completed!
Chongyang Wells Modern Aesthetics Museum
TWO
Manufacturers link up and set sail together
This opening event received great attention from the Wells headquarters, which provided strong support from the early preparations for the opening, event promotion planning, to the implementation of the plan during the event. During the opening promotion activities, supervisors from the marketing department will be assigned to provide full guidance on the opening of the new store. During the stay in the store, based on the characteristics of the local building materials market environment, the actual situation of the dealer team, etc., the headquarters formulated effective brand promotion plans and team building management plans for the dealers, and during the activity, the brand culture, product selling points, and storefronts were reviewed. Implantation of image, etc. to improve the professionalism and service level of the team.
In order to enhance the popularity of Wells Ceramics in Chongyang, the manufacturers of this opening jointly share profits and sincerely give back to new and old customers. The success of the event is also inseparable from the support of consumers. This grand opening promotion not only offers unprecedented discounts on a variety of product specifications, but also offers a variety of gifts when placing an order, including a golden egg to win a brand electrical appliance award, etc., attracting attracted many potential customers.
TREE
Seize the opportunity and make strides
Chongyang is located in the south of Hubei, at the junction of the three provinces of Hubei, Hunan and Jiangxi. It is also an important part of the Wuhan urban circle. Therefore, the creation of Chongyang market has a great role in promoting the Wells brand and promoting the regional market.
Mr. Zhang, the distributor of Wells in Chongyang, has been engaged in the building materials industry for many years and has a certain influence in the local building materials industry. After inspecting multiple ceramic brands, I deeply recognized the brand concept and influence of Wells, as well as product quality and color, and had great confidence in making Wells a good brand. I was also very impressed with Wells’s success in Chongyang. Brand marketing has its own unique route. Especially through this opening event jointly planned by the manufacturers, it has greatly increased its popularity in the local building materials circle; the next step will be to continue to expand and improve the sales team to enhance the team's brand awareness and professionalism. At the same time, Mr. Zhang said that he will continue to do a good job in the online and offline promotion of Wells in Chongyang and its surrounding areas, and work together internally and externally to achieve transformation and complete leapfrog development.
FOUR
Take advantage of the situation and innovate marketing
Faced with the channel sinking of major brands in the industry and the intensifying competition in the county-level market, the headquarters not only adjusts the product mix to enrich the needs of different consumer groups; In terms of brand promotion, we also innovate various offline and offline multi-dimensional communication methods, make adaptive adjustments according to different market environments, take advantage of the situation, and do a good job of terminal empowerment for more dealers.
