The 36th Spring Ceramics Expo is about to come to an end. As an annual event in the construction and ceramics industry, Shenke Headquarters makes a big move and rides on the wind to recruit top partners across the country. "Come to SK (Shenke) and get special gifts." Sla!" has become a hot topic in the Tao Expo industry.
Brand refreshed and upgraded, stunning debut
In 2021, Shenke Ceramics will launch an all-round brand renewal and upgrade from the dimensions of brand positioning, brand vision, business model, product system, terminal services, etc., strategic evolution, spot the opportunity, and overtake you in the corner.
Taking the opportunity of the Spring Ceramics Expo, Shenke Ceramics held a brand upgrade conference on the afternoon of the 18th. He Cuigang, general manager of SK (Shenke) Ceramics, Tao Shengcheng, general manager of SK (Shenke) Ceramics Sales, and Tao Shengcheng, general manager of SK (Shenke) Ceramics. Leaders such as Huang Cuixue, marketing director of Shenke Ceramics, and Pan Dewen, founder of Roledao Brand Strategy Consulting and Design Company, gathered with a number of industry media to witness the brand renewal and upgrade of Shenke and foresee the future.
He Cuigang, General Manager of SK (Shenke) Tile
At the beginning of the brand upgrade conference, He Cuigang, general manager of SK (Shenke) Ceramics, published "The Strategic Significance of Brand Upgrade". The accelerated industry reshuffle in 2021 is both an opportunity and a challenge. With the rapid development of the times, consumption upgrades are changing. , the brand's transformation and upgrading follow the trend. As the first year of the upgrade and iteration of Shenke ceramic tiles, we focus on brand strategy, keep up with market trends, reposition the brand based on consumer demand, and create a high-end differentiated brand.
High-end designers, use SK high-value ceramic tiles
For this brand upgrade, Shenke worked together with Roledao brand strategy consulting and design company to create it. The new upgrade of Shenke Ceramics is named "SK Ceramics". The new brand positioning is guided by the emergence of value from the three major groups of consumers, designers and dealers, and provides the market and dealer channels with more high-profit, high-value-added, high-quality products. Value-conscious products, "high value" - are the new brand positioning of SK ceramic tiles. The new brand slogan is "high-end designers, use SK high-value ceramic tiles".
Pan Dewen, founder of Roledao brand
Conference site
New brand VI
Super terminal, super product, super policy
New consumption triggers new changes, and new changes give birth to new models. In 2021, SK Ceramics will upgrade its terminal image, product system, investment policies, etc. to create "super terminal, super product, super policy", improve the brand's market competitiveness, and embrace market changes. Mr. Tao Shengcheng, general manager of SK Ceramic Ceramics Sales, mentioned that he has joined hands with Mr. Cai Zhuyuan of BOSI-TAO to create a new terminal image, with accurate crowd positioning, strong competition for products, and consumption scenarios to redefine "people and goods" for the terminal. ·field".
Tao Shengcheng, General Manager of SK Ceramic Tile Sales
SK Tile Super Terminal Image Design
SK (Shenke) ceramic tiles have always been original and pioneered, synchronized with international fashion trends, and developed high-value products, starting from the trend-leading 1200x2700 luxury stone slate, 1200x2400 Marble slate, the latest digital glaze technology, and multiple processes to superimpose 800x2600 digital rock. slabs, 900x2600 artist joint series, the industry's first recommended 1200x1200 square slate, the golden ratio of 800x1800/750x1500, 600x1200/800x800 fashion classics, etc., to create high-end mid-to-high-end products with high appearance, high profit, high added value, and high cost performance. value product system.
SK ceramic tile super product system
Real view of new products in SK Ceramics Exhibition Hall
Ride the wind, embrace the changes, stay true to your original aspirations, and bloom new and fresh. Behind the brand upgrade of Shenke is the upgrade of strategy
Through the new brand, super terminal, super product, and super policy, we will build the SK ceramic tile brand value chain and establish high-value dialogue with consumers, designers, and dealers. The new SK ceramic tile, a high-value brand, allows everyone to start with appearance. Better than quality, loyal to value.
