On July 29, the "New China·China Ceramics City Top Import Pavilion-DPI Imported Ceramics Signing Ceremony" jointly sponsored by DPI Imported Ceramics and China Ceramics City, and specially supported by China Imported Ceramics TOP Alliance, was successfully held.
Comes from Roger, secretary-general of the China Imported Ceramic Tile TOP Alliance, Xie Zhiming, executive director of the Interior Design Branch of the Architectural Society of China/President of Foshan Environmental Design Association, Zhang Shenghua, general manager of DPI imported ceramic tiles, Xu Na, director of the second sales department of DPI imported ceramic tiles, Hu Jun, marketing director of DPI imported ceramic tiles, Ding Shuqi, general manager of DPI imported ceramic tiles Foshan subsidiary, Han Bing, deputy general manager of China Ceramic City, Wu Lihua, director of DPI imported ceramic tiles Foshan operation center, Li Jie, sales director of DPI imported ceramic tiles Foshan operation center, Zeng Qiwen, director of the brand planning department of China Ceramic City Group, Xu Yiming, assistant to the general manager of China Ceramic City, and other leading guests attended the signing ceremony and witnessed this glorious ceremony together with more than 20 well-known media friends on site!
01.
Speech from the organizer
General Manager of DPI Imported Tiles-Zhang Shenghua
Mr. Zhang Shenghua, general manager of DPI imported ceramic tiles, said that as a global operating platform for high-end imported ceramic tiles, DPI creates a lifestyle of elegance and luxury experience for customers. It currently represents REX from Italy, CERIM from Italy, and GRESPANIA from Spain. Pania's three major international ceramic tile brands. Behind the top designs that lead the international trend, there is a top team. REX, CERIM's Italian headquarters adopts the world's most advanced fully automated Industry 4.0 precision production system and a professional R&D and design team to create diversified new aesthetic products.
With the upward trend of the domestic market economy, high-end customers’ cognition and aesthetics have upgraded, and their pursuit of design and quality has, focusing on the personality and differentiation of products, pursuing high-end life experience and distinguished exclusive services. DPI will help terminal dealers make precise efforts in marketing strategies, product advantages, ultimate services, multi-channel development, brand communication, store international image upgrades, and multi-dimensional layout of terminal system management to help high-end consumers better find their ideal life scenes.
DPI has entered China Ceramics City this time, strongly building a benchmark for national image stores, welcoming DPI's 10th anniversary with a new image, and announced the "Two Hundred Stores" plan. In the next three years, more than 100 existing stores will be built into benchmark stores for local original imported ceramic tile operations, and 100 more stores will be added.
Deputy General Manager of China Ceramics City-Han Bing
In his speech, Mr. Han said that starting from July 2021, China Ceramics City will fully launch the "2021·New Plan". The implementation of the new plan shows China Ceramics City's determination to start a second business, and also shows China's The strength of Ceramic City is taking off again. Today's signing of the contract between DPI and China Ceramics City is the grand opening of the top-level import pavilion. After 9 years of refined layout, DPI has become the leading brand of domestic original imported ceramic tiles. I believe that the entry of DPI imported ceramic tiles will inject new vitality into the second take-off of China Ceramic City and bring new trends to the imported ceramic tile industry. We look forward to 10 On the 18th, the brand new imported DPI ceramic tiles on the top floor opened!
China Ceramics City Top-level Import Pavilion is located on the 5th floor of China Ceramics City, with a total area of more than 10,000 square meters. It gathers the world's top original imported ceramic tile brands and displays 5,000⁺ imported products. It is the most professional and comprehensive imported ceramic tile headquarters. base.
In the future, China Ceramics City Top-level Import Pavilion will become the vane of the imported ceramic tile industry, and will hold imported ceramic tile industry events through continuous "innovation", releasing the latest imported product design trends/application cases, imported brand dynamics, industry trend data and other information , promote the interaction between the import industry and brands, and develop together.
02.
Guest speech
Secretary-General of China Imported Tile TOP Alliance-Roger
Roger, secretary-general of the China Imported Ceramic Tile TOP Alliance, said from the perspective of an industry association that China Ceramics City has been witnessing the development of China's building ceramics industry and has played a very important role in the development of the building ceramics industry. With the development of the industry, more and more imported brands have entered the Chinese market, and the creation of the top-level import pavilion in China Ceramic City is an excellent place for consumers to further contact and understand imported ceramic tile brands.
Executive Director of the Interior Design Branch of the Architectural Society of China
President of Foshan Environmental Design Association-Xie Zhiming
" The expression of quality and beauty will also have higher requirements. Whether designers or home decoration owners, the concept of housing has been redefined. When selecting products, they are more inclined to multiple aesthetic needs such as product quality and life needs. The construction of China Ceramics City's top-level import pavilion is a rapid response to new market trends, which reflects a new height in the development strategy of China Ceramics City. .
03.
Signing Ceremony
DPI imported ceramic tiles×China Ceramics City signing ceremony< /span>
After the wonderful speeches by the important guests, the signing ceremony for the entry of DPI imported ceramic tiles into the top-level import pavilion of China Ceramics City was held. Witnessed by on-site guests and industry leaders, the signing ceremony was successfully held.
04.
Media interviews
Question: Mr. Han, what brands will you focus on during the investment promotion phase of the top-level import pavilion?
Mr. Han: The top-level import pavilion is jointly built with the China Imported Tile TOP Alliance. Foshan Environmental Design Association is also a Chinese partner of China Ceramic City and the top-level import pavilion. I am very grateful to the industry association for its support. During the investment promotion stage of the top-level import pavilion, we will fully consider the influence of the brand and hope that through cooperation with the platform and enterprises, the top-level import pavilion will become the largest gathering place for imported ceramic tile brands with the strongest brand appeal in Foshan and even South China. .
At this stage, there are already 2 imported brand enterprise headquarters, 1 imported brand enterprise South China Marketing Center, 1 imported brand enterprise national independent first store, and 4 imported brand enterprise national latest standard stores have officially entered the top-level import pavilion of China Ceramic City, and In the next July-August, China Ceramics City will jointly hold a signing ceremony with the brands stationed there. Friends from the media can also continue to pay attention.
Question: Mr. Zhang, DPI imported ceramic tiles have a great influence in the field of imported ceramic tiles. What is the core purpose of DPI’s entry into China Ceramics City?
Mr. Zhang: DPI imported ceramic tiles have always been creating an international high-end brand image with an international trend perspective, unique taste, elegance and luxury. This time it entered the import pavilion on the top floor of China Ceramic City, strongly highlighting the brand essence of import, high-end, "elegant life, luxury experience", "Wang's art" and "design value", creating a benchmark for DPI's national image store, with a brand-new Image celebrates DPI’s 10th anniversary. Promote the upgrade of this year's benchmark market terminal experience hall, help improve the value experience system of experience halls across the country, help high-end consumers better find ideal life scenes, design and match imported ceramic tiles, comprehensively improve processing and design services, and allow customers to obtain new Enhance the value of space art, realize the reinterpretation of contemporary luxury life, and build an extremely extraordinary immersive experience.
Question: DPI imported ceramic tiles“The plan of "two hundred stores" is very good. How does Mr. Zhang empower the dealer plan?
Mr. Zhang:
1. Increase brand promotion. In order to let more high-end consumers and high-end designers understand and use DPI's brands, we will use our flagship columns such as Wang's Art Exploration Tour, Wang's Art Academy Design Director Class, and Wang's Art Urban Design Master Sharing Session to Combined with the most beautiful and luxurious space design award launched in 2017, more outstanding designers can learn, grow and progress. Through new media such as industry media, mass media, Douyin Kuaishou video account, etc., the brand value, design value, product value and space value can be reached to the target customer groups from multiple angles and dimensions.
2. Continue to build and cooperate with multiple channels. DPI imported ceramic tiles can not only give high-end home decoration an elegant, luxurious, sexy and charming space experience, but also create the ultimate space scene for more high-end projects and high-end customization. We have proposed a 6+1 strategy. The first is high-end designer channels, and the sixth is high-end projects, high-end brand cross-industry alliances, old customers, high-end communities, high-end home decoration companies and high-end customization. With continuous promotion, the effect is very obvious, especially some high-end projects began to seek cooperation with DPI imported ceramic tiles.
3. Upgrade the terminal value marketing operation system. As the aesthetics of high-end customers continue to upgrade, we continue to optimize our nine years of operating experience and iterate new value empowerment systems every year to better serve high-end customers.
4. Upgrade the design of the terminal store. By cooperating with excellent design companies, we upgrade the new terminal store system and establish an international brand image, allowing consumers to experience different high-end life scenes and experiences in the store. What you see is what you get.
Question: Mr. Luo, from the perspective of the association, what changes will the completion of the top-level import pavilion bring to the imported ceramic tile industry?
Mr. Luo: As an association, the top-level import pavilion gathers many imported ceramic tile brands. Through the creation of a platform, it promotes brand communication and interaction. In the top-level import pavilion, we will witness that the industry platform is highly consistent with the core values of the companies stationed there. , deep binding, giving the imported ceramic tile market stronger development potential and helping the diversified development of the industry.
Question: Mr. Xie, for the designer group, what are the characteristics of imported brands compared to domestic brands?
Mr. Xie: As a designer, I believe that when developing products, we must inject the essence of design culture into ceramic tiles. In terms of future competition, the final competition will be product design and development capabilities, rather than pure manufacturing capabilities. A good product can better interpret the vitality of the product.
The signing ceremony for DPI imported ceramic tiles to enter the top-level import pavilion of China Ceramic City was successfully held, marking the strong alliance between the top international imported ceramic tile brands and the industry benchmark platform. In 2021, DPI's imported ceramic tiles take design aesthetics as the axis to re-deconstruct contemporary high-end lifestyles, integrate the diversified aesthetic styles of three top international brands, and use an international and cutting-edge vision to create a benchmark for DPI's national image stores and help the national terminal experience. The new upgrade of the museum's value experience system has opened the prelude to a new era in the high-end imported ceramic tile industry!
DPI is positioned as "imported ceramic tiles" and is committed to importing high-end building materials products with original packaging, creating an operating platform for imported building materials products, and building an elegant and luxurious lifestyle for domestic customers. It has now become an agent for Italian REX ceramic tiles, Italian ceramic tiles, and Italian ceramic tiles. There are three major international tile brands: CERIM tiles and Spanish GRESPANIA tiles.
