At 12:00 noon on December 12, with the broadcast of "Extraordinary Craftsman" on CCTV's old story channel, the growth history of Nengqiang Ceramics was once again displayed to the people of the country. From its establishment in the 1990s to the present, every experience of Nengqiang Ceramics can be said to have witnessed the gorgeous transformation of a generation of "national craftsmen".
Exciting Highlights of "Extraordinary Craftsman"< /p>
Brand Explorer
Enterprises established in the 1990s undoubtedly caught a ride on the reform policies of the times. In that environment of material scarcity, they were able to transform from collective enterprises to individual enterprises. Not only did they become the first companies to explore brand management concepts, they also became Conquering consumers with good quality, enjoying a wave of bonus period based on production and sales, and injecting good quality deeply into the minds of consumers.
In the early stage of the transformation, as a brand explorer, Nengqiang was undoubtedly crossing the river by feeling the stones. However, in times of difficulty, Nengqiang's extraordinary courage allowed it to thrive on the road of development. It initially implemented a branded management model, determined production based on sales, and continued to meet consumer demand as its production goal. Through expansion and upgrading of product research and development, Technology has widened the quality gap in the industry, gradually won reputation, and enhanced quality has gradually entered thousands of households.
Decisive decision-maker
The development of Nengqiang Enterprise for more than 20 years has not been smooth sailing. 2006 was a turning point in Nengqiang's destiny. The country calls for a path of green, environmentally friendly and sustainable development. However, at that time, dust control technology was not mature in the production of the ceramic industry, and the air environment was polluted. If this problem was not solved, it would mean that the development of the enterprise was contrary to the national development path. Continuing production will face the problem of increased production costs.
Turning point of fate
Faced with choices, Nengqiang once again showed boldness after careful consideration. Since he wants to reform, he must do it thoroughly! Nengqiang focused on research and development to improve production technology, and finally achieved a breakthrough scientific research result - kiln tower desulfurization technology, practicing green production from the root cause, and improving the pollution problem of ceramic enterprises to the air environment. This move allowed Nengqiang to accelerate the pace of corporate development and promote the upgrading and reform of the industry. Nengqiang's industry position has become increasingly prominent.
Industrial kiln
High-efficiency desulfurization and dust removal technology
Environmental protection stickler
If the upgrade reform in 2006 was the awakening of environmental protection, then 2015 is a powerful environmental revolution! If an enterprise wants to develop, it must also protect the green mountains and green waters of its hometown. In 2015, Nengqiang carried out a large-scale green production line upgrade. From the reconstruction of the factory building to the monitoring of the entire energy consumption, it was completely reborn from the inside out. The production base has also become a model environmentally friendly production base in Foshan City, and has been rated as "Guangdong's Green Production Base" for many years. Provincial Clean Production Enterprise", completing the transformation of a benchmark green and environmentally friendly production system.
In addition, Nengqiang has also introduced a number of industry-leading imported production equipment, and its energy consumption has also improved from diesel to coal gas at the beginning, to natural gas today, step by step We will fully implement the sustainable development path of energy conservation and emission reduction advocated by the country. In the past twenty years, Nengqiang has not only used its own actions to gradually implement the country's sustainable development and protected the green mountains and rivers of its hometown, but has also become a leading enterprise in the industry with intelligent technology!
Unchanged ingenuity and pursuit of dreams for hundreds of years
China’s 70-year glorious history has created countless great enterprises. As a member of the ceramic industry, Nengqiang has forged ahead bravely in the turbulent market environment. With the courage to persevere and the courage to innovate, it has achieved great success. Another industry legend. However, the century-old brand dream began in 1999. The road to pursuing the dream is long and arduous. If you can be strong and never forget your original intention, insist on ingenuity to build a Chinese brand, you can be strong because of love!
Wonderfuldividing line
