"The plan for a year lies in spring." Wells ceramics people in Yunnan set sail and strive for the opportunity. In the new year, the market environment has changed greatly, and competition among various brands has become increasingly fierce. The ability of the sales team determines the performance of the terminal store in the increasingly complex market environment.
1. The South of Caiyun has a lot to offer
Yunnan, known as the "South of Colorful Clouds", is my country's major border tourism province and one of the important provinces in southwest my country. The province's GDP has grown significantly in recent years. Thanks to the rapid development of related industries in recent years, Yunnan's building materials market has developed very rapidly. The differentiation of ceramic tiles from high to medium and low has accelerated, which has also led to increasingly fierce competition at the same level. Especially as Yunnan consumers' demand for branded ceramic tiles increases, terminal Wells dealers are also making various transformations in an effort to keep up with the brand development pace of the headquarters. It is under such market conditions, and in view of the importance that Wells headquarters attaches to the emerging market in Yunnan, that Wells chief training officer Mr. Zhu Xiaoyu was specially dispatched to conduct a comprehensive improvement training for Yunnan dealers.
2. Teaching students in accordance with their aptitude for improvement
This training focuses on newly installed store dealers in Mangshi, Yuxi and other places, as well as old dealers in Pu'er, Jingdong and other areas. In this nearly one-month training, Teacher Zhu arranged different adaptation courses for different dealers. For new dealers and new sales teams of Wells, the training content is based on corporate brand culture training and the core selling points of Wells' various product series, and then expands to the ceramic tile production process, the development context of the ceramic industry, common brand profiles and competition. Product explanations, down to the differentiated product introduction skills and terminal FAQs in the actual sales process, etc., allow new dealers and new sales teams to have a deeper understanding of the ceramic tile industry, and have a better understanding of Wells' brand, products and products in the market. Having a clearer understanding of local positioning, coupled with sales skills and solving difficult problems, greatly enhanced their confidence in future sales work.
As for dealers in Pu'er, Jingdong and other places, the local markets are more mature and brand competition is fiercer, so competing for every consumer has become a top priority. In response to this situation, the training teachers at the Wells Marketing Headquarters also focused on this issue that dealers are more concerned about, from multi-channel development and maintenance of store traffic, to specific telemarketing, community promotion, to community private marketing, Training on new sales tools online and offline, etc., through a series of traffic drainage plans, the introduction of new sales tools andApplications allow Wells' sales terminals to have more means and tools to cope with the ever-changing market environment in the fierce market in the future, win more customer resources, and gain a decisive advantage in the fierce competition.
3. Overcome difficulties and go all out
As a border province, Yunnan has made greater efforts to prevent and control the epidemic despite repeated epidemics this year. However, the training footprint of Yunnan this time is concentrated in the western border and central and southern parts of Yunnan, with a large geographical span and a long time. Under such difficult circumstances, the training teachers from the Wells headquarters overcame multiple inconvenient factors and successfully completed this training task.
While the training month is in full swing in Yunnan Province, where spring flowers are blooming, Henan Province, which is experiencing a cold spring, is also carrying out 3.15 promotion linkage. During the linkage period, the local market supervisors from Wells headquarters also took time to conduct multiple targeted trainings for local new dealers and distributors. The training was combined with promotion linkage, and the theory and practice were confirmed. The effect is also very good.
4. Join hands and embrace opportunities
In 2022, raw material prices will rise and competition among ceramic brands will intensify, which will also make the terminal ceramic sales market full of more challenges. Under this great change, Wells Ceramics will continue to work with terminal dealers. In addition to improving products and other hardware, it will also provide comprehensive support in building dealer sales teams. Through repeated training of the team, skills will be improved. Improvement allows dealers to meet greater opportunities amid challenges.
